Social is about reversing the directional flow of information, from a push to a pull. The value is the efficiency is gained ... the network does the job of trolling for content for you.
UGC is actually augmented in the social model, but more as commentary than original content. My guess is there is not nearly enough of it to fill the demands created by social technologies ability to surface it.
Discussion on:
Message 6 of 1
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
