Tom,
I think you're spot on, and I've written about this issue with a similar POV in Advertising Age and on my blog, Dim Bulb. Despite all of the snits you'll get here claiming that you don't grasp the Cosmic Importance of Social Media, you've nailed the fact as these:
- The corporate takeover of both the means and content of social communication has rendered it less social and communicative than declarative and repetitive
- Expert and sincerely motivated individuals have made good money promoting these behaviors as synonymous with social experience, which they're not
- These and their actions don't change the underlying promise of social experience, which is unmediated peer-to-peer communication (i.e. REAL social)
- Perhaps such communication emerges apart and aside from all the corporate behaviors of which we're so enamored?
- The experts won't "see" it because it would challenge their authority and income. As Gil Scott- Heron said, sort of, "The Revolution Won't Be Socialized."
- Yes, we need a new name for what will come next/other
Anyway, well said,
JSB
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