One interesting observation is that most of organizations-related writing always takes as an underlying hypothesis, a closed organization.
Beyond the Fourth Revolution, the power of social media will open the organization. It is important to leverage the power of social collaboration within the organization; it is even more important to leverage the contribution of supporters outside the organization, to give them a way to contribute to the social network of the organization, to feel part of a community.
I believe your excellent article still suffers from this underlying thought of organizations as closed bodies. What's really exciting is to see how organizations will open themselves and become more fluid as social networks expand. Welcome the Open organization of the Fourth Revolution.
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