If a company has resources, they should do native first because that's the most stable tech. HTML5 will need a couple of years for all the manufactures to agree on and implement a standard.
I just tested MobDis(http://mobdis.com), our online design tool to build mobile websites on IE10 and it doesn't work.
Looks like MSFT's implementation of HTML5 is far from webkit:(
Discussion on:
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