I imagine that when social networks will catch on as something beyond a toy for children or the childish side of anyone is when the business types who promote them manage to understand that the primary need for anyone using them is control of privacy.
Google+ is a step in the right direction -- but continues to have its hooks in forced viral thinking -- because, no doubt; 'how could you have success without forcing that?'.
However, every obscured tilt and insistence to 'you have to show whatever you do to everyone' just sets off the warning bells again.
On G+, why indeed are any circles you create yourself only showable en masse -- and with your family, friends, etc. circles forced then also to be showing?
This 'overlooked' aspect defeats the entire purpose.
Allow real control, and people will do two things. They will use the service, and they actually will show what they want to. Thus gaining the maximum actually of all those 'free marketing hits' the wideeyed think possible.
The hits you don't collect today stay that way, until you actually allow privacy.
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