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Search giant Google really annoyed the European 27 member-state bloc after it decided to consolidate its 60-plus privacy policies across its services into one, single policy. Google said it would enhance the experience for users, but critics warned that it would make it far easier to collect data on users, and users could not opt-out of the policy without the user pulling the plug on the service altogether.
Only a few services were exempt -- Google Apps, Google Chrome, and Google Wallet -- but for the remaining users of Search, Gmail, Google+ and so on, they remain vulnerable to having their data collected by advertisers (albeit anonymously), which may make it easier
And Europe wasn't happy, not one bit. After the EU regulators gave their verdict, while Google hadn't directly breached EU data protection laws, it was told to review and change the policy, leaving the search giant rather red faced.