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Apple Maps was an abysmal failure
Apple sparked a controversy when it decided to distance itself from Google in the wake of Steve Jobs' "thermonuclear war" against Android by dropping Google Maps from its iOS mobile operating system. The maker of shiny rectangles instead developed its own in-house mapping service, which after launch it was widely dubbed a massive failure.
It just didn't work. Locations were in the wrong place, companies were missing, and imaging errors turned some famous landmarks into some kind of matrix-defying hashup. Ultimately, Apple chief executive Tim Cook apologized for the screw-up and iOS chief Scott Forstall 'left' the company -- though he's still lingering around the Apple campus until next year.