Telstra offers blogs to broadband customers

Telstra offers blogs to broadband customers

Summary: Telstra yesterday officially launched a free blogging service to broadband customers of its retail BigPond arm. In an e-mailed statement, BigPond group managing director Justin Milne claimed the service -- dubbed 'BigBlog' -- was the first such to be provided by an Australian Internet service provider (ISP) to its customers.

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Telstra yesterday officially launched a free blogging service to broadband customers of its retail BigPond arm.

In an e-mailed statement, BigPond group managing director Justin Milne claimed the service -- dubbed 'BigBlog' -- was the first such to be provided by an Australian Internet service provider (ISP) to its customers.

      BigBlog
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Milne pointed out the popularity of blogs -- basically online personal journals -- was growing at a fast rate.

"The number of personal weblogs is expected to rise to over 60 million worldwide this year according to a report by global consulting firm Deloitte," he said in the statement.

BigPond's service will have to compete with a number of free services already in existence, that are not bound to a specific ISP. For example, Google, Microsoft and Yahoo are already offering such services.

One advantage of BigBlog is that it allows users to send photos, video, audio and text data directly from their "compatible Telstra mobile phones" to their blogs, the statement said.

"An additional five mobile numbers can be nominated to upload pictures, texts and video to each BigBlog site, and it takes only moments for information sent from a mobile to appear online," the statement added.

BigBlog users receive up to 10MB of Web space for free and can add extra for prices starting from AU$2.50 per month for 100MB.

BigBlog usage will not count towards download quotas of BigPond's ADSL, cable or wireless broadband services, the statement said, but will count against those using dial-up or satellite services.

The service is the latest add-on Telstra is offering to its retail broadband customers in an attempt to stop them switching to other Internet service providers in a process known as "churning".

Last month the company launched an online movie download service, through which broadband users can legally access film, television and music video titles from Sony Pictures Television.

Topics: Telcos, Broadband, Telstra, Social Enterprise

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4 comments
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  • Lock in customers

    Looks like yet another attempt to lock customers to Telstra by offering a service that is available free from other services (eg: blogspot). At the same time Telstra opens an avenue of advertising over the top of content they don't have to create. Every Telstra customer that I come across I easily manage to convince to dump Telstra's service. Usually one concern of these people is their email address. ISP based email addresses are a bad idea, and some users stay with bad ISPs simply because they don't want to change addresses. GMail, Yahoo, Hotmail are a much better alternative, or netidentity if you want to pay for a vanity address. The blog service seems a blatant tactic to lock in Telstra customers.
    anonymous
  • hey bright spark

    what is your fantastic business model. give everything away for free and hope that some gives you a donation?

    whilst telstra might be 'locking' in customers (gee most business don't try and do that), they are offering a service that is more integrated the more you have.

    if i have an anz mortgage, my pay deposited into nab, credit card with westpac and investment with macquarie do i get an integrated portfolio, consolidated services bill, standard fee structure and a one stop shop?

    think about it?
    anonymous
  • Hey Bright Spark!

    So you found a positive to go with a company that has as its milestone to sell its virtually useless copper-wire shares to the very people who already own it. Once upon a time this company was a globally recognised telecommunications company that had sales in the millions coming from almost every other overseas telecommunications company from their R & D group. They once had an R & D worth talking about, to the tune of 200 million per year. When competitiion came into Oz this company dumped its R & D .

    Telstra don't deserve your support. They are a bunch of low-grade scum now. They bite & scratch at anything they can so as to not to provide the support for the very people it was demanded they support if they became a private enterprise. Remember that Telstra became a monopoly when they were a Gov't organisation & everything they are belongs to us. They try every trick to screw their opposition at every turn whilst they hold the power that belonged to us.

    What does that make this once great organisation? SCUM! Again I say, Telstra doesn't deserve your support.
    anonymous
  • Then who!!!

    So you don
    anonymous