Ten examples of extracting value from social media using big data

Ten examples of extracting value from social media using big data

Summary: While the big data buzz is making the headlines, it's also fast-becoming a genuine force in deriving strategic insight and actionable business intelligence from social media, as we see in each of these compelling case examples.

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  • Energy/Utility Industry: GE is going to use social media reports to track outages faster and better.


  • Advertising Industry: Dachis Group used big data analysis of social media to create a more up-to-date and accurate ranking of the competitive position of engagement at large companies.


  • Marketing: Nestle is using social media listening and analytics to engage at scale in the market using its big data powered central command center.


Topics: Social Enterprise, Big Data, Emerging Tech, Enterprise Software, Software

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