The Philippines continues to embrace Android

The Philippines continues to embrace Android

Summary: A survey has shown that nine out of 10 smartphones sold in the Philippines run on Android.

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TOPICS: Android
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For most Filipinos, the Android operating system (OS) is the mobile OS of choice when it comes to smartphones.

In fact, about 91 percent (or nine out of 10) smartphones sold in the Philippines run on Android, according to a survey by research firm GfK.

According to GfK, the Philippines has the highest Android penetration rate in the six countries in the Southeast Asian region, the survey said.

The country's 91 percent rating is ahead of Malaysia, with a close to 83 percent rate, and Singapore, which is third, at 81 percent.

On average, more than 70 percent of smartphones across the region are now powered by Android.

The trend is region wide, with each country continuing to post growth when it comes to Android. This in turn spurred brisk sales of gadgets powered by this OS.

As most users would know, the Android OS was developed by Android, which was later on bought by search giant Google. One of the main selling points of Android is that it is flexible and based on an open-source standard that allows software developers to create applications.

For Filipinos, it seems that the ultra-competitive price points of smartphones that are locally made is the top reason for the uptick trend, and that users seem to have developed an affinity with the Android OS and the thousands of apps that are either for free or for sale at a minimal fee.

Local gadget companies are having a field day selling smartphones that are priced lower than 3,000 pesos (about $67) with the latest Android OS, and all the bells and whistles that one could wish for in a smartphone.

This does not mean that the more established players in the smartphone industry (the likes of Samsung, Apple, Sony, HTC, etc) are suffering when it comes to sales. It seems the Filipino consumer is very well aware that there is a wide variety of gadgets to suit everyone's personal preferences and individuals budgets.

It might be a bit of a stretch, but aside from being the texting capital of the world, it seems the Philippines is on its way of becoming an Android country.

Topic: Android

Joel D. Pinaroc

About Joel D. Pinaroc

Joel has been a media practitioner since 1996, starting off as a reporter and eventually becoming editor of a pioneering IT trade newspaper in Manila. He is currently one of the content producers of a Manila-based developmental website.

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14 comments
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  • Sad that google is exploiting the great people

    of the Philippines. But really, as most users would know? No most users would not know google bought android. Most users don't know what an OS is. And they don't care.
    Johnny Vegas
    • Could you be any more ignorant?

      In the Philippines there are more non-Google devices running Android than Google ones. All the TV shows such as Kris (Acquino) TV, "Eat Bulaga", "Juan for all and all for Juan", "Riza", etc. often give away non-mainstream Android-powered tablets and phones. Those versions of Android are truly free and then software patents aren't supported in the Philippines any way so Microsoft can't threaten any of the local electronic companies there as well as other companies who do business unlike in the USA where litigation reigns supreme.
      DonRupertBitByte
  • must be the price

    i think most Filipinos buy smartphones because of the low, low price. why go for an expensive phone when you can buy a decent enough unit for $70? the OS is secondary, in my opinion.
    felixledesma
  • Doom of Symbian, so so for IOS but Thumbs up for Andoid

    Thousands of Philippine Techtizens are truly tech savvy but millions are just fund of using gadget not what Operating system in there but the user friendliness, Price consideration and 3rd would be only the quality.

    The fact is, Philippine brand or locally manufactured mobile phones and Tablets are not so good quality compared to the leading brand like Apple and Samsung but it is user friendly and affordable. The doom of Symbian OS in the Philippines has come. Only few people left using Nokia.

    I been using Nokia operated by Symbian OS for several years, IOS and Android but among those operating system, Android is really the best regardless of the cellphone brand.

    Compare to IOS of Apple (iPhone, iPad) Android apps makes it the number choice. Any apps you need, name it its available in Android but for IOS it so limited and some are expensive.

    Many Anonymous fans in the Philippines also pick android as their phones as they could use it for hacking practice.
    SOMOSOTECH
  • Doom of Symbian, so so for IOS but Thumbs up for Andoid

    Thousands of Philippine Techtizens are truly tech savvy but millions are just fun of using gadget not what Operating system in there but the user friendliness, Price consideration and 3rd would be only the quality.

    The fact is, Philippine brand or locally manufactured mobile phones and Tablets are not so good quality compared to the leading brand like Apple and Samsung but it is user friendly and affordable. The doom of Symbian OS in the Philippines has come. Only few people left using Nokia.

    I been using Nokia operated by Symbian OS for several years, IOS and Android but among those operating system, Android is really the best regardless of the cellphone brand.

    Compare to IOS of Apple (iPhone, iPad) Android apps makes it the number choice. Any apps you need, name it its available in Android but for IOS it so limited and some are expensive.

    Many Anonymous fans in the Philippines also pick android as their phones as they could use it for hacking practice. (Somosotech .com)
    SOMOSOTECH
  • The Philippines continues to embrace Android

    "It might be a bit of a stretch, but aside from being the texting capital of the world, it seems the Philippines is on its way of becoming an Android country."
    good luck to them...
    kc63092@...
  • Some Statements Do Not Compute

    I was not aware that we make smartphones here in the Philippines. All the while, I thought that these are Philippine brands that had manufacturing outsourced to China (and to a lesser extent, India).

    Also, Apple is not open-source but also allows software developers to create applications.

    I'm not a fanboy. Just pointing out that some statements were neither researched well nor make too much sense.
    Four-Eyed Geek
  • The major point to be drawn from the article is that, it's not Android that

    people are loving so much. It's the cheap devices that people are loving, which remain cheap via Android.

    IN the Phillipiines, like a lot of other poor countries, cheap is all that people can afford. Android is the cheap smartphone OS.
    adornoe
    • Is the cheap OS and also

      ... the not so cheap OS.
      With 80% market share on smartphones, android is widely used in all sort of devices.
      While the majority of the world is poor, there is nothing wrong in selling there and it seems a market segment many want to grab.
      While Apple might not be interested in selling cheap devices, there is another OS with devices selling at an ASP significantly lower than android devices - maybe we can call it the "lousy cheap OS" :-)
      AleMartin
      • Reality is that, Android is the cheap OS, installed into cheap devices,

        and that's basically the only reason that Android has such a huge market-share.

        On the other hand, iOS is "free" with the devices it comes installed in, but the devices are priced at premium prices in order to create the perception that iOS is "free".

        The "lousy" OS you refer to, is actually the much better OS of the top 3 OSes. Those with a dislike for MS will always remain in denial about the quality of the software, including WP. WP is due to sometime in the next 2 years, become the number 2 smartphone OS, and it could happen in a year.

        Oftentimes, less expensive is the better option, and it's not because of the lower price; quality and functionality and feature-set also matter. Eventually, the greater value rises to the top, and again, it's not just because of the "cheap" factor. "Cheap" that doesn't produce or that can't satisfy the consumer, eventually becomes less than "cheap", and goes into the trash-heap of "cheap and unusable and unwanted".
        adornoe
        • I didn't say lousy OS

          You make always a huge mess with your reasoning - it's even hard to comment.

          The best selling android phones are very expensive devices, if you can't see that android is pretty much everywhere you are obviously wrong.
          WP share is small, globally is still behind 4%, while I wouldn't be surprised it could surpass iOS share - but never with a share much better than 10% - I doubt it, and for sure is not going to happen in a year - last iPhones will have good sales.
          Regardless of how good platforms are, WP is doing poorly, the growth in the last quarter was not enough to compensate the lower selling price for Nokia, and recent promotion for the l lumia 5xx indicates that the strategy for this quarter is to sell devices even cheaper.
          Nokia (still) enjoys a brand recognition in Europe, but going to the hands of Microsoft can have a negative effect, also in Europe people tend to prefer Google products.
          Apple "that is Apple" is having big trouble keeping market share, Nokia alone is going to have a huge trouble to bring WP sales to a significant level - and so far there are no signs others will embrace the platform - we have assisted to the opposite - Nokia represents more than 90% WP sales!
          AleMartin
          • Well, you did say "lousy OS", and you're still wrong about the direction

            that WP is heading.

            WP is expected to become the #2 platform in all of Europe in about a year, perhaps less. And, with MS taking over Nokia, chances are that it's only going to be growing in all other areas, including the U.S.

            Android is only big because it is the cheap brand, even as there are expensive, and admittedly, great devices being sold with the OS. I myself own an LG G2, which is Android inside. But, the vast majority of what's being sold is cheap with Android.

            iPhones are beginning to meet the saturation point for Apple devices, and when the service providers decide to stop the subsidies for iPhones, then Apple will drop down to a level which will be comparable to their market-share in the PC form-factor.

            Android will also drop in market share once people notice that they can have a much better OS with Nokia devices, which are comparable or better than most Android devices.
            adornoe
          • If you can't read what I say it's hard

            Anyway let's wait for the future, so far your wishful thoughts are far from being true - you've been announcing the android fall for a year, and we have seen the opposite - and I admit I was not expecting it to become 80% - my number was 70%... still is.
            AleMartin
          • I must add

            At current prices, lumia 5xx is probably the device with the best value, but while it's supporting WP growth, not even the low price can making it a smashing success.
            AleMartin