TomTom announces new range of GO PNDs with smartphone connectivity

TomTom announces new range of GO PNDs with smartphone connectivity

Summary: People are doing more with their smartphones today, but I also see more people looking for dedicated devices to serve important roles in their life. One role is vehicle navigation and TomTom will soon have new offerings starting as low as $149.

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TOPICS: Mobility, CES
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TomTom announces new range of GO PNDs with smartphone connectivity
(Image: TomTom)

I honestly thought my smartphones would replace dedicated personal navigation devices (PNDs) and wrote my last PND buying guide in 2009. For several reasons, I am pleased to see TomTom announce their new TomTom GO series of PNDs that work with smartphones, rather than against them.

Back in 2010, TomTom's VP of market development stated that smartphones won't kill the personal navigation device (PND) and for the last couple of years they were able to keep their PND market alive and these new products show they are working hard to sell even more PNDs in 2014.

I think these new TomTom GO units will appeal to consumers for the following reasons:

  • Low cost compared to smartphones
  • TomTom Traffic covering 99.9 percent of all roads
  • Able to share a PND with the entire family
  • Large display options and louder speakers for optimal vehicle usage
  • Device dedicated to navigation so calls and reception loss won't impact functionality

TomTom's new GO devices offer 4.3 inch, 5 inch, and 6 inch displays with a couple different touchscreen technologies. Prices range from $119 to $299 with pricing related to screen size and technology, as well as hands-free operations.

While there are many hardware choices, the software also looks fantastic. TomTom provides their own map data, which gives them the ability to provide wider coverage than anyone else with TomTom Traffic covering 99.9 percent of all roads. TomTom Traffic used to be a premium service upgrade, but the new GO devices pair with select smartphones so that this traffic data is provided for free. Ubergizmo has all the details of the upcoming devices.

Due to their vast map coverage, TomTom is able to warn you about more than just major traffic accidents and construction projects. The TomTom GO will also warn you as you approach slow moving traffic and give you optimal options for rerouting that can save you miles over the closest competitor's estimates.

Their new Route Bar looks fantastic and provides essential information along the right side of the display that changes as you travel along your route. The software and Route Bar actually make such GPS units valuable for the daily commuter who travels along the same route. They can now experience an optimized commute, saving themselves time and reducing stress.

In-car solutions are probably the best, thinking about theft issues and full window viewability, but they also require a car purchase and costly map updates to keep current with the latest road and geographic data. We stopped paying the $200 yearly fee for Acura DVDs a few years ago.

A couple years ago, Adrian wrote about why his smartphone can't replace his in-car navigation system and I think as we start to use our smartphones for more and more things fewer of us are willing to compromise for navigation needs.

Topics: Mobility, CES

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6 comments
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  • PND/GPS

    My new GalaxyS4 Active comes with all that and so much more that I haven't got around to using yet.
    gunsmoke234
    • is this a piece of journalism

      or an advert for tom tom who find themselves forced to offer vaguely useful services that should have been standard years ago.
      They are clearly on the back foot now that the world and his mother have gps built in to their smartphones.
      I have a tom tom and use it occasionally but the galaxy s3 is way more useful.
      rimini
  • welcome to 3 years ago

    Dedicated GPS units like Tom Tom are about as useful as dedicated mp3 players.
    At $149? It's uncompetitive with convegence devices that can do everything it does at $100.
    warboat
  • Dedicate GPSs will be a small market

    For handheld, I see some market for rugged application - very small.
    Car separated systems will be replaced by in car systems combining all the stuff with the ability to fully interact with smartphones.
    In a couple of years, majority of new cars will include a infotainment system with GPS included.
    AleMartin
  • Dedicate GPSs will be a small market

    For handheld, I see some market for rugged application - very small.
    Car separated systems will be replaced by in car systems combining all the stuff with the ability to fully interact with smartphones.
    In a couple of years, majority of new cars will include a infotainment system with GPS included.
    AleMartin
  • Tom Tom more of an App. these days....

    I have full Tom Tom functionality on my iPhone 5 using the app.
    5735guy