Google took a simple concept - text keywords - and became an Internet leader. In most markets, Google has the search market share lead and management is looking to expand into new markets. The search giant hasn't quite found its next big hit, but Google Apps and Android are promising extensions of the business. The game plan for Google: Expand into new markets like mobile and grow advertising revenue. Google is also dabbling in everything from broadband to power management to alternative energy. The company is well positioned to benefit from cloud computing and the consumerization of IT.
Articles about Google
Masayoshi Son's recent big pick banks on Nikesh Arora driving his firm firmly into the future so it can compete with the likes of, well, Google.
Google dramatically reduced idle times in Microsoft Windows to make its Chrome browser seem "peppier" but the real result was shorter battery life on laptops, and the waste of unknown megawatts of power…
When you look at the raw dollar numbers, the Chromebook wins over the Mac in the lab scenario.
Google says that US consumers are likely to be the only ones to enjoy the high-speed internet service for some time.
NPD reveals that Chromebook sales are exploding and Microsoft is starting to get worried.
Compiled from ZDNet's Google Voice article series, Mastering Google Voice: A primer for home users and small businesses owners, gives you just about everything you need to know to get the most out...
If you're wondering why Microsoft seems to be concerned about Chromebooks, the latest milestone from Google tells the story.
Three Google Project Loon helium balloons were spotted off the NSW coast late last week, after drifting across the Tasman Sea from New Zealand.
Time to look back on the week on ZDNet Mobile News gathered in one place in case you missed something.
The start of search operations coincides with a series of Brazil-China technology agreements.
Google's business chiefs explain how the Internet giant has been making strides to serve small businesses, including building assembling teams “laser-focused" on making ad campaigns readily available to jump across screens.
Hidden right under the updated headcount, it was announced that Mountain View would be short one top executive soon.
Today's restructuring at Microsoft included pink slips for 18,000 people and one platform. Microsoft's brief detour into its own line of Android-powered devices is over. That makes the role of Android in the new Microsoft much clearer.
George Hotz, best known for hacking Sony's PS3 and the iPhone, has been snapped up for Google's vulnerability research team Project Zero.
A website has been set up to list links Google has removed from search results following the European 'right to be forgotten' ruling.