Google took a simple concept - text keywords - and became an Internet leader. In most markets, Google has the search market share lead and management is looking to expand into new markets. The search giant hasn't quite found its next big hit, but Google Apps and Android are promising extensions of the business. The game plan for Google: Expand into new markets like mobile and grow advertising revenue. Google is also dabbling in everything from broadband to power management to alternative energy. The company is well positioned to benefit from cloud computing and the consumerization of IT.
Articles about Google
Google’s business portfolio is undergoing a dramatic revision, starting by changing the names of its enterprise products and teams.
Google's high-spec but low-cost devices, dubbed Android One, will see their debut later this month at a shadowy event.
UPDATED. Google is consciously using their influence to push certificate authorities to advance security standards soon. Would you believe the problem is Windows XP SP2?
What are some of the most interesting apps for the Android operating system we've discovered this month?
In order to mark the anniversary of an earthquake which shattered the lives of citizens in Japan, Google has unveiled an interactive map to make crisis preparation easier.
Compiled from ZDNet's Google Voice article series, Mastering Google Voice: A primer for home users and small businesses owners, gives you just about everything you need to know to get the most out...
The competition between Amazon Prime and Google Shopping Express is about to really takeoff.
Just as news breaks about Google X's drone program targeted toward Amazon, the secret lab's chief could be headed to Washington.
It used to be that IT managers relied on a handful of trusted vendors. Nowadays, mastering the IT portfolio can mean managing hundreds of relationships, and having a better understanding of what the business really needs.
The smart watch is only the beginning. We explore amazing technologies that range all the way from self-powering heart pumps to RFID-equipped NFL players to smart nail polish that can defend against date rape.
After almost two months on limited preview, AWS's Zocalo cloud storage service is now on general availability, stepping up competition for enterprise rivals.
The latest security audits also blanket additional coverage for Google+ and Hangouts.
Google delivers a faster, better and more secure version of its Chrome Web browser for Windows. Indeed, the 64-bit version may just be today's best Windows Web browser.
Apple's a hardware company, Microsoft's a software company, and Google makes almost all of its income from advertising. All three companies have been trying for years to diversify their revenue streams. How's that working out?
Google's Campus Seoul will act as a hub for entrepreneurs, developers and startups in Asia.