Google took a simple concept - text keywords - and became an Internet leader. In most markets, Google has the search market share lead and management is looking to expand into new markets. The search giant hasn't quite found its next big hit, but Google Apps and Android are promising extensions of the business. The game plan for Google: Expand into new markets like mobile and grow advertising revenue. Google is also dabbling in everything from broadband to power management to alternative energy. The company is well positioned to benefit from cloud computing and the consumerization of IT.
Articles about Google
At CBS Interactive's San Francisco headquarters, Steven Levy, author of "In the Plex," discusses the notion that Google runs with a degree of chaos. But he says there's also a coherence at the company, which, at its core, he believes is a combination of things, including a technology company, an artificial intelligence company, and an Internet company.
At a Churchill Club event in Mountain View, Calif., Google CEO Eric Schmidt talks with "Avatar" and "Titanic" film director James Cameron about the future of 3D imaging and when it will be widely adopted in homes. Cameron says the big breakthrough for 3D will be "autoscopic" displays in which users can watch 3D programming without 3D glasses.
Compiled from ZDNet's Google Voice article series, Mastering Google Voice: A primer for home users and small businesses owners, gives you just about everything you need to know to get the most out...
At Google I/O in San Francisco, Google executive Rishi Chandra demos the company’s new TV platform, which integrates traditional television with Web features. Running on Android, the platform lets users search for shows on TV or watch on-demand video content through the Web.
At Google I/O in San Francisco, Google execs Vic Gundotra and Sundar Pichai push HTML5 technologies to conference attendees. The execs believe switching development efforts from desktop-based applications to Web-based applications is key to continuing growth in the medium.
At Google I/O in San Francisco, Google's Vic Gundotra unveils a new royalty-free video format called WebM. Google has partnered with software developers Mozilla and Opera to support the encoding technology in their browsers. The format is based on the VP8 technology that Google acquired from On2 Technologies in February.
Apple CEO Steve Jobs announces iAd, a new mobile-ad platform that will enable developers and corporate marketers to include interactive ads in iPhone applications. App makers get a 60 percent share of advertising revenue. Apple gets the rest.
The household thermostat has always been difficult to program--wasting energy and driving up your utility bill. But ZDNet correspondent Sumi Das explains how new networking technologies will one day connect your thermostat and meter to your PC, so you are better able to track, monitor, and analyze the energy usage in your home.
At Google's headquarters in Mountain View, Calif., Senior Product Manager Erick Tseng demos Google Earth for Android. The new app mirrors the Google Earth application on the desktop. The app also supports the voice features in Google Earth, searching for geographic locations like "Mount Fuji."
At Google's headquarters in Mountain View, Calif., Google VP of Product Management Mario Queiroz and Android Senior Product Manager Erick Tseng demo the new Google Nexus One smartphone, or as he calls it, "superphone." The new phone is made with HTC hardware and runs Google's Android 2.1 OS. Some of the features include GPS with Google Maps and turn-by-turn navigation, an accelerometer, a virtual keyboard, a light sensor for adjusting the display to save battery power, a proximity sensor, a compass, a 5-megapixel camera with an LED flash, Wi-Fi, a new media gallery interface with access to Picasa and YouTube, Facebook access, and stereo Bluetooth.
From the Google IPO, to the rise of social networking, it's been an important decade for tech innovation, CBSNews.com Executive Editor Charles Cooper talks to ZDNet Editor in Chief Larry Dignan about the five most important tech events of the decade and what they mean for the technology industry going forward.