Google took a simple concept - text keywords - and became an Internet leader. In most markets, Google has the search market share lead and management is looking to expand into new markets. The search giant hasn't quite found its next big hit, but Google Apps and Android are promising extensions of the business. The game plan for Google: Expand into new markets like mobile and grow advertising revenue. Google is also dabbling in everything from broadband to power management to alternative energy. The company is well positioned to benefit from cloud computing and the consumerization of IT.
Articles about Google
The White House asked to use Google's moderator program for President Obama's town hall meeting, which garnered huge participation numbers. Vic Gundotra, vice president of engineering at Google, explains to Tim O'Reilly at the Web 2.0 Expo how people were able to not only ask questions, but to vote for the ones they most wanted to hear the president answer.
At the Web 2.0 Expo in San Francisco, Google VP of Engineering Vic Gundrota showed off the prototype of a new Web-based Gmail app that could one day be used on any smartphone. By using HTML 5 standards, he predicts, developers will no longer have to choose just one platform to write for. When the app is released, users will be able to archive and use their e-mail even when not online. Moderator: Tim O'Reilly, founder and CEO, O'Reilly Media
At the Web 2.0 Expo in San Francisco, Palm Senior Vice President of Applications and Services Michael Abbott announced an early access program of the company's new developing platform, WebOS. The new platform will run apps natively on the device and enables greater integration with cloud applications like Google and Facebook. Abbott stressed that the company is looking for developer feedback and that the platform is evolving.
At the Green: Net '09 Conference in San Francisco, Jesse Berst, managing director of Global Smart Energy, breaks the smart grid down into three components: smart devices, two-way communication, and advanced control systems. He explains what each component adds but says it's not just about the components--it's also the value you can build on top of them.
ZDNet correspondent Sumi Das talks to Senior Editor Sam Diaz about the updates to Google's mapping application, Google Earth 5. While Google Earth Pro sells for a pricey $400, Google Earth is free and Diaz explains why the search giant is giving away the goods during cash-strapped times. Diaz also discusses the competition the application faces from Microsoft.
Silicon Valley is atwitter over what kind of CEO Yahoo needs to hire to replace the outgoing Jerry Yang. CNET's Kara Tsuboi hears opinions and analysis from some "armchair quarterbacks" over this crucial decision for the Internet giant.
Neil Hunt, Chief Product Officer of Netflix, claims the company is well-positioned to stay strong in the subscription market. While companies like Apple and Amazon may be able to offer streaming capabilities, Netflix can offer hybrid packages so users can receive media any way they like it.
At the Dreamforce conference in San Francisco, Larry Brilliant, executive director of Google.org, declares that Google ripped off Salesforce's 1/1/1 model--and the company is proud of it. The model calls for a company to give 1 percent of its time, 1 percent of its equity, and 1 percent of its product to charity. Brilliant also notes that Google focuses on areas where its area of expertise--technology--can do the most good, and explains why nonprofits ask to use Google Earth more often than asking for money.
Sure the iPhone is hot, but how hot is it and can it maintain the momentum? ZDNet correspondent Sumi Das talks to senior editor Sam Diaz about how big a boost the phone has given Apple. Diaz also discusses how Research In Motion and Google aren't letting Apple run away with the smartphone crown just yet.
ZDNet correspondent Sumi Das talks to Editor in Chief Larry Dignan and Senior Editor Sam Diaz about the financial health of Internet heavyweights, Google, Yahoo and Amazon. Dignan and Diaz share their views on Google's search business, Yahoo's prospects after Microsoft, and whether the current energy crisis is helping Amazon's online sales.