iPhone

Apple's iPhone reinvented the smartphone market, made apps commonplace and brought millions of customers to AT&T. And the iPhone platform, which accounts for a big chunk of Apple's profit, keeps improving as multiple rivals target the device.

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When it comes to smartphones, size matters

Is the iPhone 6 big enough? In recent years the market has made it clear that bigger is better, at least up to a point. Apple's new devices, launched this week with much fanfare, have startled some longtime fans but are still downright conservative compared to the competition.

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