Microsoft

Microsoft is fiercely competitive, but the field is more challenging. Microsoft is competing with Google on search via its Bing effort and Apple in the mobile market. Meanwhile, the software giant is positioning its wares for cloud computing with software and services. The company's two cash cows - operating systems and the Office productivity suite - are performing well.

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Latest usage shares show slow adoption of Windows 8.1

Newly released figures from two popular web analytics firms show a PC market that is essentially static. The most interesting detail: Apple's push to update its installed base to the latest OS X version has largely succeeded, while Microsoft is less successful with its efforts to get Windows 8 users to move to the free 8.1 update.

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