Microsoft

Microsoft is fiercely competitive, but the field is more challenging. Microsoft is competing with Google on search via its Bing effort and Apple in the mobile market. Meanwhile, the software giant is positioning its wares for cloud computing with software and services. The company's two cash cows - operating systems and the Office productivity suite - are performing well.

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Windows Phone 8.1, are we there yet?

Windows Phone 8.1 Developer Preview has released to heaps of praise. Yet it's not enough to convince users to switch to the platform. Messaging, performance, regional support and mailbox management are areas to improve.

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