Salesforce.com is a leader in pay-as-you-go enterprise cloud computing. It specializes in CRM software products for sales and customer services - and produces products for building and running business apps. Salesforce has recently developed a social networking product called Chatter for its business apps.
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Telstra is angling for greater digital intimacy with its customer base as it opens its new generation flagship Sydney store and leverages Salesforce cloud infrastructure to drive a customer-first strategy.
The 45th president of the United States advised Dreamforce attendees about the necessities (and business opportunities) presented by the "age of renewables."
Australia Post looked to Salesforce's service cloud as part of its efforts to improve customer service in its call centres.
Salesforce.com's agenda for bringing wearables into the workplace depends on the medium going mainstream first.
The vision Salesforce has for market-facing engagement is the right one: Tear down data, app, and user experience silos between marketing, sales, operations, and support. But does their cloud measure up to this vision yet?
Salesforce believes that there are four key areas of growth that will drive the company to become a $20 billion organisation.
Salesforce's co-founder also clarified that the CRM giant's mobile strategy is focused on iOS, Android, and Windows Phone -- but not Blackberry.
“Ethics are as important as electronics. Corporate responsibility is highly prized. That’s a model not just for this industry, but the world,” Clinton posited.
Australia's uptake of Salesforce's newly announced Wave analytics cloud is likely to follow a similar pattern of how other cloud technologies have been adopted in the past.
Salesforce1 gets a major refresh on its first birthday, bolstering the CRM giant's play for the Internet-of-Things.
Trying to build platforms that are open and partner-centric, including the recently unveiled Windows 10, is a direct response to requests from enterprise customers, according to Microsoft's VP of Windows marketing.
Microsoft and Salesforce are on their way to delivering on the jointly developed CRM apps and connectors the two companies promised earlier this year.
The company is unveiling an option for developers to add extra strength and intelligence to the login process with policies, second-factor authentication and other techniques.
Wave, the Salesforce Analytics Cloud is aimed at a broader base of business users and could expand the company's total addressable market. Salesforce is betting that it can turn analytics into fun.
Kicking off the announcements less than a week before Dreamforce, the CRM giant has plotted new directions for its cornerstone Sales and Service Clouds.