Salesforce.com is a leader in pay-as-you-go enterprise cloud computing. It specializes in CRM software products for sales and customer services - and produces products for building and running business apps. Salesforce has recently developed a social networking product called Chatter for its business apps.
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More than 400 new apps were added to the AppExchange this year alone, including apps from Dropbox, Evernote and HP. That pool includes more than 90 industry-specific apps.
At its Dreamforce conference this week, Salesforce CEO Marc Benioff will outline Salesforce 1, a platform designed to set customers up for the Internet of things, wearable computing and the customer connections that go with them.
Essentially, the idea is to satisfy employee demands for the latest web and mobile apps within the boundaries of each IT department’s rules and regulations.
Apparently not every app in the Salesforce cloud is productive.
The firm has added two more consultancy firms to its stable, partnering with Quattro to boost its cloud and CRM capabilities, and with NXG to provide better EPM solutions.
A development partnership between the two firms means Salesforce.com's new identity service uses ForgeRock's single sign-on management software.
The service is built on Salesforce's Force.com platform and on the surface looks like it competes with Okta on many fronts.
New technologies such as NoSQL and SaaS providers almost always save money over on-premise deployments, but there are a few wrinkles. Customization negates price advantages and some collaboration tools like Box will cost more.
It took 6 years for AppExchange to hit 1 million installations and 2 years to hit 2 million.
Despite being one of the leading purveyors of all things cloud, Salesforce.com CEO Marc Benioff stressed offering employees a structured environment in the real world too.
Evernote is also updating its Business subscription option with smarter search tools and a focus on "situational awareness."
Salesforce and Workday chiefs say that vendors will increasingly have to partner because large customers demand such cooperation. Salesforce will also adopt Workday HCM internally.
Following Salesforce's lovefest with Oracle, the company is showing Workday some integration love.
By integrating each other's apps, both companies are capitalizing on their shared "mutual customers." It also brings Workday a step closer to Oracle, which already has a nine-year cloud pact with Salesforce.
Salesforce is putting some big guns behind its enterprise sales efforts as it aims for revenue growth.