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4th Screen + Big Screen

Advertisers have lost our attention at movie theatres, where we pass the time by staring at our mobiles. But if they play it right (and make it worthwhile), they can get us to sit up and take notice.

March 30, 2014 by

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Author Bios

Diarmuid Mallon is the Director, Global Marketing Solutions & Programs – Mobile, which includes the SAP Mobile Services division and SAP Mobile solutions. He has worked in the mobile industry since 1996. Follow him here at ÜberMobile and @diarmuidmallon.