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4th Screen + Big Screen

Advertisers have lost our attention at movie theatres, where we pass the time by staring at our mobiles. But if they play it right (and make it worthwhile), they can get us to sit up and take notice.

March 30, 2014 by

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Author Bios

Sven Denecken is Global Vice President of Strategy for Cloud Solutions at SAP. He collaborates closely with varied market constituents to supports the strategy of cloud and its alignment with the SAP field organization and ecosystem. Also follow him at @SDenecken.

Christine Donato is an integrated marketing expert in SAP Global Marketing where she focuses on SAP HANA. She is passionate about improving healthcare with innovation and technology and telling the tale of how technology makes the world run better. @CMDonato

Timo Elliott is an innovation evangelist and international conference speaker for SAP. A 23-year veteran of the analytics industry, Elliott has presented to business and IT audiences in 40+ countries around the world. Follow him here and at his popular blog timoelliott.com.

Diarmuid Mallon is the Director, Global Marketing Solutions & Programs – Mobile, which includes the SAP Mobile Services division and SAP Mobile solutions. He has worked in the mobile industry since 1996. Follow him here at ÜberTech and @diarmuidmallon.