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Understanding Holiday Demand: It's a fickle beast

Understanding Holiday Demand: It's a fickle beast

Understanding customer taste and their buying patterns remains a tricky exercise. The story of L.L. Bean and their snow boots is a great example of how challenging it is to accurately predict demand. There is already a 100,000 name long waiting list for the boot. Talk about a good problem to have, well maybe....

published 20 hours ago by

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