Latest Topics

Trending Topics

Telcos 6,558 articles

Japan 5 articles

E-Commerce 1,796 articles

CXO 9,747 articles

Data Centers 1,917 articles

Security 23,322 articles

Big Data 1,310 articles

Web development 2 articles

Innovation 25,245 articles

Mobility 24,605 articles

Windows 10 51 articles

Apple 7,607 articles

Cloud 4,744 articles

Enterprise Software 39,328 articles

That ROI-driven process just cost you a customer

That ROI-driven process just cost you a customer

Focusing on ROI exclusively works against you, not for you. Are you giving customers the experience they want, or the experience you think they want? In the short term, your approach can cost you customer engagement. In the long term, it can erode your customer base.

published 13 hours ago by


The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.

Top Stories