act
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ACT
A very popular customer relationship management (CRM) application for Windows from the Sage Group (www.act.com). Officially titled with an exclamation point and also available for Lotus Notes,...
Dictionary
Definition: ACT
A very popular customer relationship management (CRM) application for Windows from the Sage Group (www.act.com). Officially titled with an exclamation point and also available for Lotus Notes, reps use ACT! to review the notes they previously took along with their customers' e-mail messages and Facebook profiles. A Mac version, now discontinued, was offered earlier.
ACT! integrates with popular applications and enables customer reps to access the data simultaneously. Sage Mobile for ACT! supports smartphones and PDAs. Additional services are used to extract prospect lists for generating new customers.
Originally a DOS-only program for contact names, ACT! debuted in 1987 from Conductor Software, later renamed Contact Software International. Although ACT!'s ownership changed several times, it evolved into a comprehensive application for the sales professional to organize and track customer details. The product moved from Contact Software to Symantec to SalesLogix, which was later renamed Interact Commerce. In 2002, the Best Software division of the Sage Group acquired Interact.
An ACT! Contact Record
These screen shots from an earlier version of ACT! show each contact in a name and address record (top) from which activities are scheduled (bottom right). Activity history is on the bottom left.
THIS DEFINITION IS FOR PERSONAL USE ONLY
All other reproduction is strictly prohibited without permission from the publisher.
© 1981-2010 The Computer Language Company Inc. All rights reserved.
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