ad serving

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Dictionary

ad serving

The hardware, software and personnel required to deliver advertisements to Web sites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad...

Dictionary

Definition: ad serving

The hardware, software and personnel required to deliver advertisements to Web sites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and Web site publishers. See adserver and Internet advertising.



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  • OpenX goes hosted

    Sites serving under 25 million ads a month can now get control of their ad serving, free, without the cost of running the software themselves.

    Blog posts | October 29, 2008 8:51am PDT

  • Microsoft lands Viacom as ad partner

    Microsoft has landed Viacom as an exclusive advertising partner. With the deal, announced Wednesday, Microsoft gets another customer for its Atlas ad platform and splits revenue on remnant...

    Blog posts | December 19, 2007 6:33am PST

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