adrian mello
63 Results
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Business Execution: Executive Buyer's Guide
There's a big difference between strategy and execution. Take a look at this white paper to learn how you can take your business strategies into the real world with the help of assets you already...
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CRM: Don't call, contact
Call centers have long played a pivotal role in managing customer interactions. Adrian Mello says that call centers are changing to reflect the new realities of CRM and the Internet.
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CRM failures: Don't blame the tools
The high failure rates of CRM projects have been much heralded. Technology isn't the problem, says Adrian Mello--it's the way projects are implemented.
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Portals open doors to suppliers
Corporate buyers haven't had much luck convincing suppliers to use their new supply chain management systems. Adrian Mello says that supplier portals may turn the tide.
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The lowdown on pop-ups
Consumers hate pop-up ads, yet some marketers continue to insist that pop-ups are just another ad format. That's just semantics, says Adrian Mello: Go ahead. Offend potential customers.
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E-service: one size doesn't fit all
Companies are using Web self-service, e-mail, and chat to handle online customer service. But customer service channels aren't interchangeable, warns Adrian Mello.
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B2B rebound: Are businesses ready?
Companies are buying an increasing percentage of goods and services online. Adrian Mello says retailers can prepare for growth and improve their B2B operations while they're at it.
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E-commerce: get ready for growth
Despite a shaky economy, consumers are spending more online. Adrian Mello points out several measures that retailers can take to prepare for growth and avoid missing out on the action.
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Pull the plug on proliferating portals
Enterprises are grappling with problems created by a growing number of portals within their organizations. Adrian Mello says companies need a central architecture to handle the issues created by...
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Is PRM playing monkey in the middle?
Partner relationship management software promises to improve the way enterprises work with middlemen. Adrian Mello explains that PRM tools have benefits, but the category may not stand on its own.
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Return to sender: Use auto-answer with care
Automatic answers can often do more harm than good. But Adrian Mello suggests ways to fine-tune e-services so customers don't tune out.
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Reverse auction: Friend or foe?
Businesses can save a lot of money with reverse auctions, or they can face disaster. Adrian Mello explains how to make reverse auctions work and when it's best to avoid them altogether.
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CRM: pay attention to retention
Corporate disillusionment with CRM is on the rise. Adrian Mello warns not to blame the technology; the real culprit may be a misguided customer strategy.
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Finding e-sourcing tools that fit
E-sourcing technology hasn't been hammered out yet, but Adrian Mello says there are a few tools that can offer real value when strategically applied.
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Get serious about e-mail customer service
Slow, sloppy, or incomplete e-mail responses to your customers' inquiries can hurt your business. Adrian Mello has tips on how to use e-mail to deliver real customer service. E-mail is the...
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CRM's dirty little secret
CRM is only as good as the accuracy of the customer data in the system. If your data is dirty, it could do you more harm than good. Adrian Mello has tips on how to clean up your act.
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Employee relationships--handle with care
ERM is the latest relationship management buzzword. Adrian Mello helps you get beyond the marketing hype by weighing the merits of employee portals.
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Cut the fat, slack from B2B billing
A new class of e-business software promises to streamline the B2B billing process. Use it right, and Adrian Mello says your enterprise could reap a big payoff.
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Independent e-markets struggle to survive
Being independent may sound great, but with e-markets--where trading volume equals survival--going it alone has proved rough going. Battered by consortia and private e-markets, some independents...
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E-markets make a comeback
2001 was murder on e-markets. But, after learning a number of painful lessons, surviving e-marketplaces of each type--consortia, private, and independent--may be turning the corner as they build...
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The big bad consortia
Consortia e-markets enjoy the backing of the world's biggest enterprises, but they've met with mixed success. Where everyone's a player--and a big player at that--can they find a way to get...
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