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Workforce Visibility
Take a look at this white paper to learn more about using Business Intelligence and CRM-like tools to get a better understanding of your employees.
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Microsoft goes 'Beyond the Like' with social ads solution
Microsoft has introduced 'People Powered Stories' (PPS) into its social advertising solution and brings ratings and reviews into brand advertising. It is centering its efforts around what the...
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Facebook advertising costs increasing in the US (report)
Since Facebook's user base in the US is starting to plateau, advertising costs are increasing. Thankfully, Facebook is offering incentives for advertisers who stay within the social network.
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Facebook cold-emailing businesses in search of new advertisers
Facebook is blindly contacting random businesses and offering them a free four-week programme called "Start to Success." It's one of the company's many initiatives to court small businesses.
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Google scares the pants off the SEO industry by removing Analytics keyword data
It's time to sit back and watch the SEO industry flip out as Google seemingly cripples CRO (Conversation Rate Optimization) by removing Google Analytics keyword data from encrypted searches. Let...
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Verizon tweaks privacy policy for ad targeting based on physical address
Verizon started a program where advertisers can target Verizon Online customers by physical address.
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Microsoft's search chief: Here's how we'll beat Google
Qi Lu, chief of Microsoft's online services unit, says the company will focus on social, geotargeting, apps and task completion to be a search alternative.
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Yahoo's Bartz era: The non-stop drama in her own words
Why did Carol Bartz have to go? She tells the tale in her own words during investor calls.
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Another reason Microsoft wants Skype: Advertisers, advertisers, advertisers
Online advertising is one of the big reasons Microsoft has purchased Skype, according to Microsoft and Skype management.
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Microsoft-Yahoo collaboration hits a snag; Microsoft adCenter shortcomings cited
During Yahoo's Q1 FY2011 earnings call with analysts, CEO Carol Bartz said that technical issues with Microsoft's adCenter platform were largely to blame for a shortfall in revenue that was...
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Sponsored Stories: Facebook's effort to use your "likes" and more in ads
If you've ever dreamed of having your face plastered on a billboard advertisement or showcased in a magazine ad, Facebook is about to make your dreams come true. If you've never really had that...
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WSJ: Farmville, Facebook apps share names with advertisers, Web trackers
Some of Facebook's popular apps have been sharing your name - and, in some cases the names of your friends - to advertising and Internet tracking companies, according to an investigative report...
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LA Times hits new low, sells front page to advertiser
The Los Angeles Times sold out to advertising this week when the paper gave up the valuable front page and allowed an ad for a TV show to steal not just the space, but the headlines, too.
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Many Android apps reveal user data
A variety of popular applications for the Android mobile operating system have been found to reveal user data to advertisers, according to a study.
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Yahoo: Advertisers to finalize transition to Microsoft adCenter before holiday 2010
The behind-the-scenes work between Microsoft and Yahoo to realize the terms of their ad/sales partnership is moving ahead on schedule, according to Yahoo execs.
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Facebook sent some user data to advertisers
Facebook's privacy policy promises, in no uncertain terms, that it doesn't "share your information with advertisers without your consent."
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Arguing over web site traffic misses the point...
Comscore has come under attack for the way it measures web site traffic...
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Researcher exposes Google spyware connections
A high-profile anti-spyware advocate finds that Google is charging advertisers for "conversion-inflation" traffic from the WhenU spyware program.
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FTC has questions for Google about AdMob acquisition
Google announced their plans to acquire AdMob for $750 million, one of the most used mobile advertisement companies, last month. AdMob basically makes it possible for mobile application...
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Facebook's audience is diverse (and ready to be carved up for advertisers)
Facebook released a demographic study of its 350 million user. The upshot: Facebook isn't just for white and Asian people anymore.
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Microsoft opens up Windows 7 to advertisers via downloadable themes
The same way that it already allows advertisers to buy placement on various Microsoft sites and properties, Microsoft may allow them to extend their brands onto Windows 7. The ads aren't being...
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