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Live Webcast: Fast and Efficient Business Security Strategies
Check out this webcast to learn more about fast and efficient business security strategies. You're in the midst of an arms race, make sure you win it.
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Apple tops reputation survey; Facebook a 'non-factor'
Apple and Google have topped a recent poll of reputable companies and brands. But Facebook doesn't appear on the list at all.
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Apple warned off brand-jacking UK TV company name
Apple is moving forward with its plans to launch a TV -- but what will it be called? Certainly not iTV says the independent UK broadcaster.
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Facebook Likes don't always mean brand loyalty
What does it mean when a user Likes a brand's Facebook Page? Facebook studies are conflicting: are users being loyal to the brand or are they just looking for exclusive offers and freebies?
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Barbour buys search ads to fight counterfeit goods
Barbour the British clothing manufacturer selling luxury goods including the iconic waxed jacket has taken steps to fight the flow of fake goods appearing at the top of search results.
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Eventbrite: Number of events, tickets sold doubled in 2011
The number of countries represented in Eventbrite's listings has grown to 174, but the San Francisco-based startup only has two offices: one in the U.S. and another in the U.K.
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Only 1% of Facebook Page users engage with brands
1.3 percent of Facebook users who Like a Page also engage with it. If you subtract new Likes, only 0.45 percent engage with the Pages they Like. Is this really as bad as it sounds?
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Facebook will be at CES 2012
Facebook may not have any physical products to showcase at the Consumer Electronics Show (CES), but it will be at this year's event nonetheless. Here's what you need to know.
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Barnes & Noble CEO reaffirms Nook brand commitment
Barnes & Noble's CEO argues that the Nook is "undervalued," and that you shouldn't count out its digital book business anytime soon.
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Facebook second biggest Web brand in 2011
For 2011, Facebook was the second most-visited web brand, first in the category of social networks and blogs, as well as third in terms of video destinations, according to a recent report.
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Waitrose uses augmented reality app for Christmas Magic
Waitrose has incorporated Blippar, an augmented reality app to enhance its interaction with viewers using Android or iPhone during its 'Christmas Magic' campaign.
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Heineken announces global partnership with Facebook
Heineken and Facebook have announced a global partnership. The two companies will be collaborating on digital campaigns for Heineken's brands around the world.
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Social brands fly the banner with new Twitter profile pages
The latest version of Twitter gives brands the chance to showcase their offerings with a nice new look and feel. Its available to you too, but only if you have the right mobile phone.
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Online shopping up by 17 percent as UK cashes in on deals
Shoppers are turning to online commerce and trust their suppliers to deliver their orders on time. Social businesses with active social media and mobile strategies poised to make great gains online.
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Qantas Luxury, First Class pyjamas and a PR #epicfail
Qantas gets the timing of their Qantas Luxury campaign rather wrong, and get more responses than they anticipated.
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Nielsen India shares numbers about Internet connectivity and brand reach
According to Nielsen India, brands should tap into social media for creating brand awareness and offer discounts for the time users spend researching about products online.
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Will advertising lose the war against word of mouth?
With the influence of word of mouth marketing at an all time high, has the increased use of social media and community feedback rendered most traditional advertising somewhat annoying?
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Marketo looks to buy into social
Marketing automation should move beyond the prospect funnel and help manage engagement throughout the customer lifecycle, says Marketo's CEO
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openSUSE 12.1 debuts cloud, virtualization, Google Go support
When Attachmate finalized its $2.2 billion purchase of Novell last April, many wondered if the new owner-- known for its terminal emulation and NetIQ software -- had what it takes to grow Linux,...
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Bank of America's Google+ page is "brand-jacked"
Google+ launched its business pages a week ago. One of the highest profile sites is from Bank of America. Or is it? Judging by the biting satirical content, Google has been thoroughly punked.
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Google+ finally launches Business Pages, now what?
Google has finally released Google+ Business Pages. Now, just like Google+ itself, we need to figure out the value of these pages for, well, business.
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