brand equity
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Sponsored White Papers, Webcasts & Resources
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Quantifying the Value of Delivering a Smarter Shopping Experience
In this white paper, you'll learn the effects of the shopping experience on buying habits and business resiliency. Keep reading to hear more about improving your shopping experience and getting...
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Most powerful brands: Sure Google is No. 1, but Apple shines as does tech overall
Millward Brown is out with its annual ranking of most powerful brands and Google is the top dog, but let's not forget the broader technology story here: Six out of the top 10 brands are technology...
Additional Results
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Bazaarvoice acquires rival PowerReviews; adds SMBs to social CRM portfolio
Social CRM consolidation: Bazaarvoice acquires rival PowerReviews for $152 million, closing the loop on a strategy that stretches from small businesses to big box retailers.
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As the online and physical blur, digital citizenship is now paramount
For good or ill, as what defines us as people warps and no lines remain between physical and digital, what do we need to teach the next generation?
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Microsoft to eliminate its Azure branding in billing portal
Microsoft is cutting the name "Azure" out of the branding for its cloud services on its billing portal.
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New Owners for Print Chain AlphaGraphics
Doc will be paying attention to see what happens next – private equity buyers are usually in for the short term, looking to maximize profits and cut costs so they can re-sell at a profit....
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What's in a name? IBM's branding puzzle
Creating a unified vision out of a huge portfolio of separate products has been a challenge for IBM. The Smarter Planet campaign has gone a long way towards making IBM's products much more...
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HTC: One X, China fueled rebound ahead?
HTC argued that the One smartphone family and China are its ticket to a roaring comeback. Analysts are mixed.
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Marketo buys Crowd Factory? You read it here first ...
Read my analysis of today's news in the blog post I published last November ... the trouble with prescience is that people forget too easily these days
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Tweeting for jobs: Tips for the Twitter job search
How can I use Twitter in my job search?
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Google touts YouTube as network for building brands, e-commerce
Google starts to market YouTube as a key advertising channel for building brands and supporting e-commerce worldwide.
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The tech challenges of the adult industry
The tech challenges of titillation.
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US Crowdfund Act: Good news for micro-investors and entrepreneurs
Kickstarter might become a lot more attractive to investors with small amounts of cash. Legislation coming through US Congress is about to change the 1930's law on taking equity in companies in...
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Facebook lists six steps for building a connected brand
Facebook wants you to go social and so it has listed the six steps for building a connected brand: articulate, connect, engage, influence, integrate and rejuvenate. Are you going social?
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Can great curation build brands? Intel's multi-million dollar bet on "The Creators Project"
Intel is funding a roaming global events and artist showcase: 'The Creators Project.' Can avant-garde artists help it it sell microprocessors?
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NPD Group dissolves In-Stat brand; possibly 30 analysts laid off
NPD axes its In-Stat tech research unit, possibly leaving 30 people or more without jobs.
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Is Facebook feedback defamation - or honest criticism of poor customer service?
Brands threatening to sue for defamation and deleting critical comments from Facebook do not improve their brand image or demonstrate transparency. So why threaten defamation over a negative...
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Google to sell a branded tablet - Android game-changer?
Is the Google brand enough to stem the tide of tablet customers who just can't seem to get enough iPads?
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High costs of cloud adoption still major barrier, report says
Although many of these companies look at the cloud favorably, most of them are expecting significant growth in data volumes over the next year -- some as much as a 100 percent increase.
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Enterprises must manage risks to data, brands amidst new threats: report
The ISF Threat Horizon report, based on cyber security predictions through 2014, outlines three specific types of threats that we can expect to face in the next couple of years.
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Facebook: 76% of marketers say social is critical to brands
Facebook has released two blueprints for helping businesses become more social. The company also commissioned a study that says firms want to be more social, but are having trouble executing.
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