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16 Results

Sponsored White Papers, Webcasts & Resources

  • Compliance: A business challenge

    Defining an effective compliance policy is no easy task. But Anne Bonapart of MailFrontier says that with 70% of digital assets connected to e-mail servers, implementing a policy around e-mail...

    Videos | November 18, 2005 10:46pm PST

  • Fine-Tune Your Messaging

    In a follow-up video to 'The B2B marketing challenge,' TechRepublic's Peter Spande drills down on the 'marketing funnel' and explains how to map your marketing messaging to it.

    Videos | September 15, 2005 10:23pm PDT

  • The B2B Marketing Challenge

    Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel.

    Videos | September 15, 2005 10:22pm PDT

  • The B2B Marketing Sweetspot

    BNET Director Jay Gulick explains why B2B marketers should provide customers with resources such as whitepapers, case studies and Webcasts instead of traditional display ads.

    Videos | July 27, 2005 5:17pm PDT

  • Analyzing Your Competitors

    Use the strategic group map technique to determine where your competitors are in the market, where you are and where you need to be.

    Videos | July 19, 2005 4:25pm PDT

  • Gresham's Law

    How does e-mail relate to economics? Bob Artner explains that just as bad currency drives out good currency, an increase in spam has resulted in a decrease in e-mail traffic. More people are...

    Videos | May 24, 2005 9:01pm PDT

  • How to avoid Rusher's Gap

    The potential for budget disaster can be high if you don't embrace the fudge factor.

    Videos | April 28, 2005 12:13am PDT

  • Blades break down barriers

    In the traditional data center, storage, network and server experts don't tread on each other's turf. But as these tiers converge in blades servers, there's potential for a big shake-up.

    Videos | April 4, 2005 10:33pm PDT

  • IT governance

    IT execs are adopting best practices and software applications to optimize IT governance to gain control, roll out compliance initiatives and ultimately, align IT back to the business.

    Videos | April 4, 2005 10:07pm PDT

  • Why Dell is a bank

    Dell makes so much money on the 'float', how can the others compete?

    Videos | March 9, 2005 12:57am PST

  • Map to CIO

    How did Stacy Smith become CIO of Intel?He explains.

    Videos | March 8, 2005 9:23pm PST

  • Should CIOs abandon all hope?

    The demands on IT are great no matter what the economic climate. Intel CIO Stacy Smith shows us how to meet the challenge of lowering costs and getting higher returns on IT investments.

    Videos | March 8, 2005 9:21pm PST

  • Infrastructure-as-a-service

    From client servers to Web services, from SOA to pay-as-you-go, what's the next wave in IT?

    Videos | March 8, 2005 9:11pm PST

  • What is SOA?

    Service oriented architecture may be over-hyped, but it does offer lower-cost and easier integration.

    Videos | March 8, 2005 9:07pm PST

  • Silos, be gone

    Data stuck in silos is costing you money. It's time for consolidation.

    Videos | March 8, 2005 9:05pm PST

  • Business Management of IT--Focusing on Return of IT Assets

    CIOs are continually looking for ways to better align with the business, trying everything from portals and reports to scorecards. Despite their efforts, though, they still struggle with the...

    News items | July 30, 2003 12:00am PDT

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