customer experience
14 ResultsDictionary
customer experience
The sum total of all encounters that customers have with a vendor, whether online, on the phone or in person. Needless to say, if the customer experience is good, the customer will more likely...
Dictionary
Definition: customer experience
The sum total of all encounters that customers have with a vendor, whether online, on the phone or in person. Needless to say, if the customer experience is good, the customer will more likely make more purchases. Customer relationship management (CRM) information systems have been developed to assist the sales representatives in making the customer experience pleasant. See CRM.
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