customer moment

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  • Nextel blows more customer moments of truth...again

    Nothing will drive customers to your competition as much as poor customer service. Have you inventoried, tested, and fixed your customer moments of truth? Customer service could be the one...

    News items | July 2, 2003 12:00am PDT

  • Are you blowing your 'customer moments of truth'?

    When David buys a mobile phone from Nextel, the experience exemplifies an all-too-common problem that you may not even know you have: customer moments of truth gone bad.

    News items | April 29, 2002 12:00am PDT

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