demographics
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demographics
The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data.
Dictionary
Definition: demographics
The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data.
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Shape Your Apps Strategy to Reflect New SaaS Licensing and Pricing Trends
For tips on how to make your app fit with the trends in SaaS licensing and pricing, check out this white paper. Subscription models are changing, and if yours don't make sense, customers will go...
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On a weekly basis, I get at least one inquiry request from either a vendor or an end-user company seeking industry averages for the cost of downtime. Vendors like to quote these statistics to grab...
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US Internet user profile by demographics
Demographic Audience, 000 Composition (%) Sessions per Month PC Time per Month Male 79,447 48.18 61 71:04:10 Female 85,443 51.82 56 64:58:01 2 - 11 14,799 8.97 12 13:51:05 12 - 17 17,579...
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Demographics of financial news and research sites
Financial News & Research demographics Audience, May 2007 May 2008 Growth Total Audience 47,493 64,287 35% Age Persons Under 50 35,222 46,405 32% Persons 50+ 12,271 17,882 46% HH...
Additional Results
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Smartphone sales surge with younger demographics (survey)
Young professionals are more likely than not to own smartphones, but another demographic is quickly picking up advanced mobile phones more than one might expect.
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Facebook vs. Twitter: A closer look at the numbers for 2010 [infographic]
40% of all people on Facebook follow a brand, and 51% of those people will actually purchase a product or service from a specific brand they follow.
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The demographics behind the enterprise mobility push
The enterprise push toward mobile computing devices like Apple's iPad, a bevy of smartphones and applications may be ramping up because there's no choice. Demographically speaking, employees are...
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Amazon, Show Me the Kindle Demographics!
Amazon's continued secrecy about device sales and demographics will become an ongoing issue unless the company comes clean about who their core audience really is.
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iPad wins the jerk demographic
You're educated, affluent and self-indulgent: the perfect Apple customer. It's young cheapskate Linux snobs who hate the iPad.
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Best of TechCrunch Disrupt Hack Day Demos
When people hear the world "hack", they think of something negative: a spammer or troll trying to get at your personal information. But a hack, in the context of Hack Day, means to build something...
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Don't rely on industry averages for cost of downtime
On a weekly basis, I get at least one inquiry request from either a vendor or an end-user company seeking industry averages for the cost of downtime. Vendors like to quote these statistics to grab...
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Demographics of Social Network Users
The percentage of online Americans in each demographic category who have a profile on a social network website: All adults 35% Sex Men 35 Women 35 Age 18-24 75 25-34 57 35-44 30...
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Demographics of Adult Gamers
The percentage of Americans in each demographic category who report playing games online or offline, using a computer, cell phone or any other kind of gaming device: All adults 53% Sex Men...
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Sports site traffic by demographics
Gender August 2007 audience Aug 2008 audience Percent Growth Male 21,401 25,863 21% Female 12,004 16,389 37% Source: Nielsen
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US Internet user profile by demographics
Demographic Audience, 000 Composition (%) Sessions per Month PC Time per Month Male 79,447 48.18 61 71:04:10 Female 85,443 51.82 56 64:58:01 2 - 11 14,799 8.97 12 13:51:05 12 - 17 17,579...
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Demographics of financial news and research sites
Financial News & Research demographics Audience, May 2007 May 2008 Growth Total Audience 47,493 64,287 35% Age Persons Under 50 35,222 46,405 32% Persons 50+ 12,271 17,882 46% HH...
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Demographics forging a new Net market: It's not your kids' Web
It's easy and fashionable to talk about "digital natives" that have grown up online, but the demographics of the United States are shifting radically to the grey and Web services developers should...
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Demographics of an online music buyer
Ages 18-35 Ages 36-50 Age 51+ All CDs 43% 65% 77% Most are CDs 26 20 13 Most are digital files 12 7 3 All are digital files 11 3 2 About half and half 4 3 1 Number of cases 148 186...
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US Internet penetration by demographic profile
All parents 87% Race/Ethnicity White 92 Black 81 Hispanic 69? Education High school grad or less 76 Some college 91 College grad 99 Annual Household Income Less than$30,000 66...
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Demographics of a European mobile user
Age Male Female Total 13-17 85.6% 92.7% 89.2% 18-24 90.5% 94.6% 92.5% 25-34 89.9% 92.7% 91.3% 35-44 83.6% 88.4% 86.0% 45-54 74.9% 84.0% 79.3% 55+ 64.6% 73.8% 69.3% Source: MMetrics
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Demographic bidding now in AdWords for everyone
Google just announced that they are allowing advertisers to target both gender and age in AdWords starting today. This is an important feature that I'm sure advertisers will be very happy to...
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