direct marketing
8 Results
Sponsored White Papers, Webcasts & Resources
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Conquering the Challenges of Data Center Complexity
Check out this white paper to learn how you can use virtualization and cloud storage to greatly reduce the amount of complexity in your data center.
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Report from the Direct Marketing Association Show
Many of the discussions at DMA 2011 centered around online marketing and other digital marketing initiatives. But there were still a number of great case studies shared that involved print and...
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Beyond Direct Marketing
A successful marketing strategy requires the investment of time and money to deliver prospective customers to your commerce website. To convert to sales revenue, your shoppers must have a positive...
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Time to Plan for the DMA Show
Regardless of our primary business, we’re almost all involved (or should be involved) in direct marketing – to customers, prospects, or even internally to employees. And indeed, many of the...
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Six Direct Marketing Trends Likely to Go Mainstream
Doc loves prognostications and prognosticators. So I couldn't pass up the chance to see what Nancy Scott over at The Digital Nirvana blog, thinks will be the next mainstream marketing trends.
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How Does Your Direct Marketing Measure Up?
Doc knows a lot of you are interested in document management because it's an important part of your sales and marketing efforts. But sometimes we plug along doing the same thing over and over...
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Ink or Toner: Does It Really Matter?
Quick quiz: which method of printing, color inkjet or color toner, produced the best response rate on a test of 10,000+ post-card direct-mail pieces? Doc knows what you’re thinking: “Who...
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US direct marketing market reached $173.2 bln in 2007
In 2007 commercial and nonprofit marketers spent $173.2 bln on direct marketing in US, according to Direct Marketing Association. Measured against total US sales, these advertising expenditures...
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Report: Industry fighting privacy
A new study says protections have been derailed or watered down by medical, credit, or financial lobbyists.
Additional Results
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Free Wi-Fi could boost Ultrabooks in business laptop market
Intel could one-up Apple in the business laptop market thanks to free Wi-Fi on Ultrabooks and tablets.
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LG tops global tablet display market thanks to iPad, Kindle Fire
LG Display tops the global leader board of the top media tablet display suppliers, according to a new report.
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Jay Leno uses indie YouTube video; NBC gets it taken down
Internet outcry rises after Jay Leno uses a YouTube video without permission and NBC removes it with a copyright claim takedown.
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Salesforce to acquire Buddy Media?
Enterprise software company Salesforce is potentially purchasing social media campaigner Buddy Media, according to reports.
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Old media vs the cloud: a clash of cultures
A clash of cultures between traditional marketing conventions and enterprise software getting more involved in digital branding infrastructure is going to result in friction and sparks. The prize...
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Top 10 reasons why bringing your business to the cloud can reduce costs
IT professionals are under pressure to do more with less and many are now turning to the cloud as an efficient way to meet the demands of a changing workforce. This video and The Top Ten Tech...
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China provides counterfeit electronics to U.S. military?
After being accused of providing counterfeit electronic parts to the U.S. military system, China suggested the U.S. get their facts straight before pointing fingers.
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Sapphire 2012: The Softer, Greater SAP...I Hope
Let me start this with a strange and seemingly incoherent (but truly more inchoate) statement. "If SAP marketed to the rest of the world, the way they produce conferences, they could arguably...
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New York's anonymity ban: Why should the Web be any different?
New York wants to outlaw anonymous comments to prevent cyberbullying and other online abuse. This criminologist examines why this plan, despite its controversy, may not be such a bad thing.
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Government caught exaggerating IT reform progress
Be it a matter of perspective or different terminology, the Federal Government's IT reform plan is not meeting its expectations.
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33 must-have business and marketing iPad apps from Docstoc
If you're interested in business and marketing, these 33 apps from Docstoc are absolute must-haves!
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Bazaarvoice acquires rival PowerReviews; adds SMBs to social CRM portfolio
Social CRM consolidation: Bazaarvoice acquires rival PowerReviews for $152 million, closing the loop on a strategy that stretches from small businesses to big box retailers.
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