eileen brown
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About Eileen Brown
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Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years. Eileen creates the social business, energises communities and ignites social commerce and social CRM. She develops social business strategy, customer reach and online branding. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a regular speaker at conferences around the world, maintains a blog at http://eileenbrown.wordpress.com and can also be found on http://Twitter.com/eileenb, http://facebook.com/AmastraUK, and at http://gplus.to/eileenb
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Eileen Brown
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Eileen Brown
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Facebook IPO: Overhyped or oversold?
What went wrong with the Facebook IPO? This timeline tries to put things into some sort of order from initial excitement and hype to burst bubble and technology failure.
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Mining the social data stream for deeper customer insight
Wal-Mart and Target use social intelligence from customers to gain strategic business advantage in the local area and ensure on-going loyalty and retention.
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Facebook IPO: Risk Factors and law
Facebook has to comply with laws, not only in the United States, but around the world. It also needs to vigorously defend its intellectual property as it states in its IPO filing.
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Facebook IPO: Risk Factors and dependance
I have been looking at Facebook's IPO filing, and I have noticed that its risk factors can be grouped into areas of potential concern for investors. In this post, I focus on Facebook's dependence.
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Facebook IPO: Risk Factors and growth
Facebook's IPO filing with the SEC warns potential investors of the chance that the value of their investment may go down as well as up. This post looks at growth and why you might think twice...
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Twitter reaches 10 million active accounts in the UK
Twitter UK is celebrating its first year of operation over here and has announced that it has 10 million active users in the UK who log on each month
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Draw Something rapidly declines in popularity after Zynga acquisition
Perhaps Zynga was seduced by the meteoric rise of the over simplistic Draw Something and did not stop to analyse whether the newest addition would have any staying power over its other games.
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Why the FBI should be worried about Bitcoin
A leaked document from the FBI shows concern that cyber criminals treat Bitcoin as just another payment option alongside established virtual currencies. With no centralised authority, detecting...
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Domino's tracks your pizzas with new Facebook Ordering app
Domino's has been leading the way with mobile and social initiatives such as the 'Social Pizza' application. Now you can use Facebook Ordering to order and track your pizza without ever leaving...
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McDonald's crowdsources new ideas with 'make your own burger' campaign
McDonald's has used crowdsourcing to find new ideas for its burgers. Finalists can get their own burger design created and sold to over two million daily visitors in outlets across Germany.
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Tired of using Google search? Try DuckDuckGo
Are you tired of using Google search and worry about your personal information being widely shared with other sites? DuckDuckGo with its focus on privacy might be the engine you have been...
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Creating the 'third' space in the 'Anywhere Working City'
You are likely to spend as much time on holiday as you do commuting to work. Are you taking a holiday from work, or are you taking a holiday from commuting? The Anywhere Working City white paper...
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Writing fake online reviews? New Google algorithm will catch you out
Changing online sentiment is hard enough. But fraudulently working together to try and control the sentiment about a product or web site is just plain wrong.
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Twitter accusers not above the law after rape victim name trends
Victims can be named and propagated through Twitter by people who do not think through the consequences of their actions. Fortunately the UK police are stamping out online abuse when the victim is...
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Twitter donations soar after death of London Marathon runner
Claire Squires wanted to run the London Marathon to help her charity, the Samaritans. Unfortunately she died before she could complete the race but donations have been flooding in thanks to Twitter.
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Smart Argentina uses ASCII art in first animated Twitter commercial
Perhaps ASCII art might just start to make a comeback thanks to this clever animated Twitter ad from Smart Cars.
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PR employee chastised for 'vulgar and puerile' tweet to journalist
Experiencing humiliation is bad enough. But public humiliation played out through Twitter is worse - especially when it centres around a tweet made by an employee of a PR company about a journalist.
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Facebook sweeps up e-commerce talent by acquiring Tagtile
Facebook needs to succeed with its e-commerce activities post IPO and has quietly added mobile loyalty reward start up Tagtile to its expanding acquisitions portfolio.
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Embedding videos can infringe copyright according to the MPAA. Are your embeds safe?
The ruling in the recent copyright infringement case Flava vs Gunter has far reaching ramifications for the future of sharing - especially if the MPAA stops the reversal of the court ruling...
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Users would miss the TV more than the Internet, report shows
If you had to give up one of your digital activities, what would you miss the most? Would you miss the Internet, mobile phone or the TV? Without the Internet would we go back to the box and surf...
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