engagement
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Sponsored White Papers, Webcasts & Resources
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Increasing Efficiency in the IT Environment
The read/write capabilities of your system are coming in to play more and more. Check out this white paper to learn more about improving your system's I/O capabilities.
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Here they come... Organic, Scheming, and Controlled Customers, are you ready to roll with them? Guest Post
The discussion around the social customer has been going on for several years now and, I think, we've reached a point where, minimally, we can all agree that there is a social customer - a kind of...
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Engagement Defined: Scott Rogers Speaks
Sometimes clarity trumps everything. Â I remember back in the days when we were defining what I called then CRM 2.0, later, thanks to Brent Leary's convincing discussions, Social CRM and, very...
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CRM Idol 2011 Finalists Reviews #2 - The Americas Redux
Okay, yesterday we had the first of the two Americas finalists for your perusal. Now the last two. I'd say Slainte but that sounds ridiculous and has something to do with drinking, so I'm not...
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Enterprise-level engagement and the struggles of demand
Before long, it's not hard to feel like your business is chasing the demands of its engagement potential, whose growing pains can happen quickly when you are off to a good start.
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Strategy vs. Deliverables, Round 1 - Fight!
A real strategist understands market trends, online behavioral data, the nature of engagement, and most importantly, how all three of those are effectively fused together to align with a set of...
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Additional Results
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What "Design For Mobile First!" Really Means
The thing that leaves people scratching their heads is the mantra, Design for mobile first! "What does that mean, exactly?," they ask. "Is it about user interface design?" The industry answer is...
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CRM investments ramp due to social media and smart mobility
New forms of customer relationship management are moving to the forefront of enterprise capabilities as companies begin a new era of investment in the function, says new data. But are companies...
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Facebook engagement is like e-mail (infographic)
Marketers should remember this. Consumers subscribe to your e-mails lists to get discounts, promotions, and exclusive content. Facebook users Like your Pages to get discounts and promotions.
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Beware of mobile's unintended consequences
In the first of series of posts, Ted Schadler looks at the success a mobile app can bring to business.
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Here they come... Organic, Scheming, and Controlled Customers, are you ready to roll with them? Guest Post
The discussion around the social customer has been going on for several years now and, I think, we've reached a point where, minimally, we can all agree that there is a social customer - a kind of...
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Broadway engages the Twitterati
Can Twitter co-exist with a live performance?
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Engagement Defined: Scott Rogers Speaks
Sometimes clarity trumps everything. Â I remember back in the days when we were defining what I called then CRM 2.0, later, thanks to Brent Leary's convincing discussions, Social CRM and, very...
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Only 1% of Facebook Page users engage with brands
1.3 percent of Facebook users who Like a Page also engage with it. If you subtract new Likes, only 0.45 percent engage with the Pages they Like. Is this really as bad as it sounds?
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Google+ numbers would be higher ... if it worked
Is Google's expansion starting to break key products? My G+ and Gmail have been unstable and nearly unusable for months.
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CRM 2012 Forecast - The Era of Customer Engagement - Part I
I have to tell you up front - this is not strictly a forecast. There are elements of a forecast - a few likely trends for 2012 are embedded in the piece. But just so expectations are clear, this...
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The End of Business As Usual: An interview with Brian Solis
Brian Solis' new book, The End of Business as Usual, is now available. In a quick email interview, Brian explains the focus of his book, the shift from Social Media 1.0 to 2.0, and the transition...
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CRM Idol 2011 Finalists Reviews #2 - The Americas Redux
Okay, yesterday we had the first of the two Americas finalists for your perusal. Now the last two. I'd say Slainte but that sounds ridiculous and has something to do with drinking, so I'm not...
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Engaging Marketing Teams with Production Printing
It's no secret that marketing departments are savvy when it comes to direct mail. It's a channel they've traditionally owned. However, when it comes to bills, statements, policies and other...
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Salesforce keeps on rockin in the free world
At Dreamforce 2011 Marc Benioff rolled out an exciting prospect for a social 'corporate spring'. But what is a truly social enterprise and is Salesforce itself one? Can citizens and companies tap...
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Engaging Citizens the Right Way: Government Uses Twitter During Hurricane Irene
A note on this post: This post was written by Bob Greenberg, President of GHInternational, a noted expert on emergency response management and particularly the way that we can use contemporary...
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