impression

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Dictionary

impression

An advertisement on a Web page. If ads on the Web are not based on a click-through rate (CTR), they are typically sold on a cost per thousand (CPM) basis. One impression is one banner ad...

Dictionary

Definition: impression

An advertisement on a Web page. If ads on the Web are not based on a click-through rate (CTR), they are typically sold on a cost per thousand (CPM) basis. One impression is one banner ad displayed on one page. Also called a "view" or "ad view." See banner ad, interstitial ad, pay-per-click and click-through rate.



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  • The Impact of Disk Fragmentation on Servers

    Discover the surprising difference defragmentation makes in key areas of server operation such as time to copy a file, open a document, backup and AV scan. Absolutely vital data for all IT staff.

  • The new iPad: first impressions from Japan's launch

    Although I didn't take a new iPad home after the launch this morning, I did get a chance to take a look at it and try out its new features. I was impressed.

    Blog posts | March 16, 2012 5:49am PDT

  • First impressions of the Nike+ Fuelband; elegant design, limited functionality

    The Nike+ Fuelband is extremely difficult to find and the harder it is to find, the more attractive it seems to be to buyers. I've spent a few hours with it and find the design to be excellent so far.

    Blog posts | March 2, 2012 6:30am PST

  • For this editor, SOPA web protest left an impression

    Yesterday's Stop Online Piracy Act protest by Wikipedia, Google and others demonstrated that the legislation could rock the very foundations of the web. It also made it very difficult for one...

    Blog posts | January 19, 2012 3:15am PST

  • Kindle Fire first impressions: Wow!

    I have the new Kindle Fire from Amazon in my hot little hands and I'm not letting go. It's going to take the tablet market by storm.

    Blog posts | November 16, 2011 11:59am PST

  • With Kindle Fire, Amazon looks to burn down Apple's house (first impressions)

    With the wait for Amazon's Kindle Fire finally over, let's take a look at what stood out the most during the tablet's unveiling.

    Blog posts | September 28, 2011 11:37am PDT

  • When the out of box experience becomes an out of mind nightmare

    Laptop makers only get one first impression, and when they preinstall junkware that ruins the first boot they have failed the customer.

    Blog posts | August 11, 2011 6:00am PDT

  • Facebook ranked top display ad publisher in Q1 2011

    Facebook accounted for nearly one third of all display ad impressions delivered in Q1 2011.

    Blog posts | May 4, 2011 1:10pm PDT

  • 2011 Lincoln MKX (photos)

    The 2011 Lincoln MKX makes a great first impression, but we think the new MyLincoln Touch infotainment system needs a little more time to bake.

  • 10 things: Handicapping Gartner's top technologies for 2011

    Gartner outlined its top 10 technologies for 2011 that will give technology execs the most bang for their budgets. How many of these technologies will be a true hit?

    Blog posts | October 19, 2010 6:26am PDT

  • Did you wait in line for a DROID X?

    The DROID X went on sale at midnight and people lined up to get it first--were you among them?

    Blog posts | July 15, 2010 12:19pm PDT

  • 3 quick impressions after one day of testing the iPad

    So I braved the lines, which weren't outrageously long, at my local Apple store, and picked up an iPad yesterday morning. To be honest, my kids spent more time with it since then than I did, but I...

    Blog posts | April 4, 2010 8:11am PDT

  • Is imminent Chrome OS launch reckless?

    It sounds like Google will be releasing an early version of their Chrome OS sometime this week -- that leads us to a question of whether anybody will use the new operating system, and if they do,...

    Blog posts | November 14, 2009 10:39am PST

  • SharePoint 2010 Vegas First Impressions

    Kirk J Koenigsbauer • Microsoft Trying to write a blogpost about the SharePoint 2010 announcements today here in Las Vegas is like trying to summarize Microsoft in a few paragraphs....

    Blog posts | October 19, 2009 5:25pm PDT

  • Photos: Mars orbiter's abstract impressions

    The Mars Reconnaissance Orbiter dispatches more than 1,500 new high-resolution close-ups of the Red Planet, though many of the images are really studies in blue.

  • 2009 Jeep Compass Sport 4x4 (photos)

    The available UConnect tech package doesn't overcome the poor first impression left by the 2009 Jeep Compass Sport's chintzy build quality and subpar performance.

  • First impressions: Apple Safari 4 beta

    First impressions of Apple's Safari 4 beta web browser.

  • Internet personalities: looking at three political sites

    If kleider machen mannen then surely political websites are intended to make political impressions - and these three do.

    Blog posts | March 13, 2008 5:15am PDT

  • A quick word on Apple Pages

    This weekend I'll be putting together a gallery and comparison of NeoOffice, OpenOffice for the Mac, Microsoft Office 2008, and iWork. These products have been compared and debated before for...

    Blog posts | February 29, 2008 9:32am PST

  • Amazon's Kindle: First impressions

    In this video, ZDNet Executive Editor David Berlind gives his first impressions of Amazon's new Kindle book reader. From the design of the user interface to the built-in EVDO radio, David offers...

    Videos | December 4, 2007 11:29am PST

Additional Results

  • First impressions of my new Android phone

    It seems that my anti-Android rants have come back to haunt me like roadside Chili. Get the scoop on my first day with my new Android phone.

    Blog posts | April 3, 2012 4:12pm PDT

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