interactive advertising bureau
6 Results
Sponsored White Papers, Webcasts & Resources
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24 Technical Considerations for a Defragmentation Solution
Read this white paper for 24 technical considerations for evaluating a defragmentation solution on enterprise workstations. You'll learn all about the steps you'll need to take in order to make...
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IAB to FTC: Rescind blogger rules
The Interactive Advertising Bureau's President and CEO has called on the Federal Trade Commission to rescind its new "blogger rules" because they create an unfair distinction between traditional...
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Hottest Ad Medium in a Down Economy? Cable, Not The Net.
The trumpets are out, from the Interactive Advertising Bureau. For the fifth year in a row, Internet advertising hit record highs. The growth rate for 2008 was 10.6%. This was the sole ad medium...
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Online advertising growth stalls from second quarter to third quarter
The Interactive Advertising Bureau and PriceWaterhouseCoopers said that third quarter online ad revenue was nearly $5.9 billion, up 11 percent from a year ago. Compared to the second quarter,...
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Net firms embrace traditional advertising
Internet ad sellers are busy negotiating standards and creating research tools that will allow buyers to compare Internet inventory to traditional media such as television.
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Net ad groups agree on guidelines
The IAB and AAAA issue guidelines for ad measurement and other issues related to interactive ad contracts, but can't agree on rules for collecting consumer data.
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Mining Web data--risky business
For Web publishers and advertisers, issues surrounding data collection are still on the table and are causing friction. Who owns what the cookie monsters eat?
Additional Results
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Old media vs the cloud: a clash of cultures
A clash of cultures between traditional marketing conventions and enterprise software getting more involved in digital branding infrastructure is going to result in friction and sparks. The prize...
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Microsoft unveils AD Azure strategy, ID management reset
The software giant begins talking publicly about Windows Azure Active Directory service and its strategy to use it as the foundation for its Identity Management as a Service strategy.
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Government caught exaggerating IT reform progress
Be it a matter of perspective or different terminology, the Federal Government's IT reform plan is not meeting its expectations.
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Post 'social' improved speed to information and context
Facebook IPO hype and dramas obscured Google's launch of their Knowledge graph contextual extensions to search, which may prove to be the foundation for future digital networking and a solution to...
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Anonymous hacks Bureau of Justice, leaks 1.7GB of data
Anonymous has apparently hacked the United States Bureau of Justice Statistics and posted 1.7GB of data belonging to the agency on The Pirate Bay. This is a Monday Mail Mayhem release.
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Facebook's business model puzzle: How do you monetize India?
India poses a double whammy for Facebook: An immature ad market and a mostly mobile audience.
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Microsoft's So.cl network launched amid Facebook press
Microsoft's So.cl is now out of beta and available publicly - but is it really aimed at students?
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Advertisements could soon be coming to the Kindle Fire
Amazon is mulling over the possibility of bringing its Kindle Special Offers program to the Kindle Fire -- but there are some concerns.
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After GM kills $10 million Facebook ad budget, Ford laughs
General Motors (GM) may have killed its $10 million budget, but this doesn't mean Ford plans to follow suit. While GM has found Facebook ads don't influence consumers, Ford says they are effective.
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Wikipedia: If you see ads on our site, you have malware
Wikipedia is warning its users that seeing ads on its website usually means your computer is infected with some type of malware. Most of the time, this means a rogue browser add-on or extension.
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GM to ditch Facebook ads (rumor)
General Motors (GM) plans to keep using its Facebook Pages as a way to market its various brands, but is considering no longer spending money on Facebook ads, according to a recent rumor.
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Flashmob privacy protests target Facebook tomorrow: New York, San Francisco
Privacy activists target pre-IPO Facebook for flash mob protests tomorrow in New York and San Francisco.
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Facebook's IPO: The social business implications
With Facebook preparing for its IPO this week, some major changes are coming for the company. These same changes create competitive opportunities and all new challenges for the company. Here's...
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Facebook updates privacy policy, will answer questions Monday
Facebook has outlined significant changes to its privacy (aka Data Use) policy and is asking its users for feedback. The company has also scheduled a live Q&A video for this coming Monday.
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