jennifer leggio
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About Jennifer Leggio
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Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.
A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.
Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.
Disclosure
Jennifer Leggio
Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.
Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.
The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.
Biography
Jennifer Leggio
Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.
A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.
Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.
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An Open Letter to Google: I love you, Google+, but...
Former ZDnet "Social Business" blogger Jennifer Leggio has been involved in love fest with Google+ for the last week. Here, she writes an open letter affirming her commitment to the service, that...
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HubSpot secures $32 million from Sequoia, Google Ventures and Salesforce to expand 'inbound marketing'
If you haven't yet taken notice of HubSpot, now's the time to do it. As CEO and co-founder Brian Halligan says, "It's a go big or go home world."
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Farewell, Social Business
As it has been said, the only constant is change. After three years of writing about social business trends, security, privacy and so on, it's time to move on.
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Social media books: Can they stay relevant in a fast-paced industry?
Some even recent books are dangling near irrelevance due to the lightning speed at which the industry moves. Look for books that are timeless, some of which are listed here.
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Bizzy picks up where Foursquare ends
Foursquare is fun and good for the ego, but Bizzy has a "usefulness" factor that just cannot be beat.
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Social networking vs. live networking: How to survive the in-person ambush
With its ability to make everyone hyper-connected, social networking has desensitized some in-person networkers. Some tips for deriving real value outside of the web.
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Facebook 'tag spam' targets indiscriminate friend collectors
Looks like spammers are taking advantage of one of social networking's weakest links: narcissism.
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Social bullying and its threat on corporations
While a corporation is rarely seen as a victim, the social bullying threat is real. So, what's a company to do?
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Sophos' Jennifer Jewett: 'The social media world doesn't wait'
Jennifer Jewett is a marketing veteran in the computer security space. We talk about the fun and challenge of launching Kaspersky's Threatpost, and her future at security leader Sophos.
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Bizzy's Ryan Kuder: Why local businesses need social advocates
Without significant resources, local businesses face a bit of a David and Goliath-type challenge. Companies like Bizzy, however, give them a social voice.
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Six holiday gadget gifts for the social media enthusiast
Whether your enthusiast manages social business or likes to tweet the cat, these six gadget gifts will bring holiday smiles.
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GM's Christopher Barger: 'We're headed toward a social media version of the dotcom bubble burst'
Christopher Barger, General Motors' director of global social media, discusses how the auto industry is using social media to help in a rebirth, and his prediction that social "gurus" will be...
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Twitter #hashtag chats emerge as future of author-driven book marketing
The publishing industry has changed as has the way readers consume books. Author-driven marketing needs to be creative, and what better way to reach readers than via social networks?
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Facebook should wield its powers for social good
Facebook is the world's largest, most far-reaching social network. So why isn't it doing more to bring awareness to nonprofits in need?
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BreakingPoint adds Facebook emulation to Storm CTM
According to BreakingPoint, with nearly 7 percent of enterprise business traffic going to Facebook, organizations must the resiliency of their networks.
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100 Brains: Security's Christofer Hoff speaks out about social media and online safety
One of security's most unique and outspoken personalities is Christofer Hoff. Here he speaks about the role Twitter played in his latest career move, the harsh reality of security and safety...
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Are companies silencing rather than servicing their customers?
The medium for securing customer service attention has changed, but I have to wonder: are companies really listening to their customers? Too many brands are missing the point of engagement and are...
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100 Brains: Tibco's Ram Menon on the future of enterprise social networking
Let's face it, enterprise social networking is getting confusing. Tibco's Ram Menon talks about the future of streamlining communications -- and how companies can talk to their applications.
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PR Pros: Stop Cramming Everything Into the News Release Headline
Mark McClennan: It's time for more public relations professionals to wake up and use the delete key.
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Social Business welcomes Rich Harris: father, artist, web ninja
What exactly a web ninja? Well, it's exactly what is going to give Social Business the kick in the pants it needs.
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