laura preslan
13 Results
Sponsored White Papers, Webcasts & Resources
-
Live Webcast: Turning Data into Business Insight with Analytics
Business analytics. If you aren't using them already, you should be. If you aren't even sure what they are, you'll need to check out this webcast. Discover how you can put your data to work and...
-
CRM Realities Force Siebel To Shift Leadership, Direction
With Tom Siebel stepping down as the CEO of the company that he founded, opportunities open up for fresh thinking and insight into Siebel’s future. The Bottom Line: Companies typically do not...
-
salesforce.com Changes the Game Again
Large enterprises have been slow to adopt hosted systems because of two big obstacles: integration and customization. Now, salesforce.com has cleared the limitations. The Bottom Line:...
-
Salesforce.com Customers Talk: The News Is Good
salesforce.com, the leading evangelist of the subscription-based Customer Relationship Management (CRM) market, is receiving a lot of attention as its Initial Public Offering (IPO) approaches....
-
Microsoft CRM 1.0 Viability and Outlook Integration Drive Adoption
Microsoft CRM 1.0 hit the U.S. market a year ago, January 2003 to be exact. Early adopters have overlooked functional gaps in favor of long-term viability and ease of integration with other...
-
Use Self-Service To Save Money
Every company would like to reduce the cost of customer service. Migrating service-oriented calls and e-mails to self-service channels is a low-cost, high-impact way to achieve this goal. The...
-
-
ROI Still Elusive in Customer Management
AMR Research’s recent IT Spending survey revealed that despite the slowing economy, organizations continue to invest in customer management technologies; however, the majority are still not...
-
Customer Management: Cost Cutting Your Way Out of Revenue Growth
The Issue: The extreme focus on cost cutting with customer management initiatives is putting most companies in a bad position. Investment won’t be returned without a more balanced investment...
-
Siebel CRM OnDemand: Siebel and IBM Provide More Than a Midmarket Alternative
Siebel and IBM launched Siebel CRM OnDemand this week, a new hosted system initially targeting the Small to Midsize Business (SMB) market, with plans to extend into the enterprise space....
-
PeopleSoft CRM: Customers Talk
In the past, AMR Research has had difficulty obtaining solid customer references for PeopleSoft implementations. This, however, has changed. We recently had conversations with some happy and...
-
Customer Investments: Hosted Versus Owned Applications
Hosted systems such as salesforce.com and UpShot have seen staggering growth. Salesforce.com made it into AMR Research’s Customer Management Application Spending Report, debuting at number 29 in...
-
One Way To Skip CRM Integration
Application integration is becoming a high priority in the customer management arena as companies try to integrate their isolated point products. The Big Four CRM application vendors have...
-
Marketing Applications for the Masses: Blending Power and Simplicity
There is a very good reason why all the historic leaders in marketing software no longer exist--they built highly specialized systems with an addressable market of 100 companies that had armies of...
-
10 Quick Hits for Improving CRM User Adoption
End-user adoption rates (especially in sales) are preventing many organizations from achieving ROI from CRM investments. These quick hits should require one hour to three days to implement, with...
Additional Results
-
Twitter #hashtag chats emerge as future of author-driven book marketing
The publishing industry has changed as has the way readers consume books. Author-driven marketing needs to be creative, and what better way to reach readers than via social networks?
-
Google first quarter earnings on deck: What to watch
Google's first quarter is expected to be roughly in line with expectations and some analysts say Wall Street may be too pessimistic about the search giant's financial results. Google reports...
-
CRM Realities Force Siebel To Shift Leadership, Direction
With Tom Siebel stepping down as the CEO of the company that he founded, opportunities open up for fresh thinking and insight into Siebel’s future. The Bottom Line: Companies typically do not...
-
salesforce.com Changes the Game Again
Large enterprises have been slow to adopt hosted systems because of two big obstacles: integration and customization. Now, salesforce.com has cleared the limitations. The Bottom Line:...
-
EU Slaps Microsoft with Record Fines, Sets Stage for More Action
The European Commission’s decision to fine Microsoft Corp. a record $612 million and order the software giant to deliver a version of its Windows operating system minus the Media Player within 90...
-
Salesforce.com Customers Talk: The News Is Good
salesforce.com, the leading evangelist of the subscription-based Customer Relationship Management (CRM) market, is receiving a lot of attention as its Initial Public Offering (IPO) approaches....
-
Novell's SuSE Buy and $50 Million from IBM May Be the Fix Novell Needs
Novell’s early November $212 million surprise purchase of the Linux server distributor, SuSE looks like a stunningly brilliant move with the potential to vault the Salt Lake City firm back into...
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
Vendor Showcase
