mommyblogger
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Should big brands fear or revere the mommybloggers?
In the case of Motrin, what the mommybloggers have done is taken the powerful army of business consultants it had finally branded itself as, and turned itself into a targeted fear monger.
Additional Results
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Don't call me a 'mommyblogger' - the Motrin brouhaha
* Jennifer Leggio is on vacation Guest editorial by Joanne Bamberger Things got a little heated in the blogosphere last week over a Motrin ad suggesting that babies were the new mommy...
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Should big brands fear or revere the mommybloggers?
In the case of Motrin, what the mommybloggers have done is taken the powerful army of business consultants it had finally branded itself as, and turned itself into a targeted fear monger.
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