online advertising
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Definition: online advertising
See Internet advertising.
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Quantifying the Value of Delivering a Smarter Shopping Experience
In this white paper, you'll learn the effects of the shopping experience on buying habits and business resiliency. Keep reading to hear more about improving your shopping experience and getting...
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Online advertising budgets: 5% for Facebook in 2012
Marketers are expected to increase their budgets allocated for Facebook from 2.7 percent in Q4 2011 to 5 percent by the end of 2012. Are you using Facebook to advertise?
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Google Chrome demoted in search rankings after online advertising fiasco
In an effort to prove that Google plays by its own rules, Google Chrome has seen its PageRank demoted and no longer appears on the first page of results for the term "browser."
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Microsoft, AOL, Yahoo will partner to fight Google, Facebook's advertising dominance
Three web giants are to ally in a bid to take back the advertising market from Google and Facebook.
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Social engineering in action: how web ads can lead to malware
One of the great myths of security is that if you're infected with malware it's your own fault, because you were visiting dangerous web sites. But these days, even a completely innocent link can...
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Microsoft's 'silent' web ad
Microsoft has released a new web ad ... with a twist.
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Safari to add do-not-track feature
Apple plans to add a new privacy feature to Safari that keeps online advertising networks and other tracking tools from monitoring user activity,
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IE9 and Tracking Protection: Microsoft disrupts the online ad business
Microsoft has just launched a remarkably effective tool to protect your privacy on the web. Using the IE9 RC, it takes exactly two clicks to begin blocking cookies, web beacons, and other...
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Major online ad site hacked, serving up exploit cocktail
A high-profile online advertising Web site has been hacked and rigged to serve multiple exploits to Microsoft Windows users.
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Print and online ad revenues plunge at New York Times Co.
New York Times reports large drop in print and online ad revenues
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Debate over different forms of online advertising misses the point
Publishers have been debating the merits of one type of online advertising over another, but they are missing the point: none of it works. . .
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Bad news for TV as studies show online ads are more effective
This is not good for TV. comScore and dunnhumbyUSA today released the results of studies showing online advertising is as effective as TV advertising in building retail sales of consumer packaged...
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Adknowledge acquires Smart Rewards: Can virtual cash reinvent online ads?
Adknowledge, the largest online advertising network, today acquired Super Rewards, a fast growing startup that uses virtual cash to engage people with advertisers. The value of the deal was not...
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Trying to fix "broken" online advertising
Online advertising is becoming less and less effective. We are able to filter it out quite easily, even without a Firefox plug-in. This trend has marketeers wondering how they can fix things....
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R.I.P., NebuAd. But, What If You Had Just Asked For The User's Consent?
NebuAd, the controversial company that had sought to target online ads based on user behavior, is dead, at last. The company's services were actually appealing to some cable companies who act as...
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Virtual cash could save newspapers
The more I think about it the more I'm convinced that the use of virtual currency could help save the news media. Let me explain. Online games are one of the brightest online sectors these days,...
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Spotlight on Austin: Click Forensics' Steve O'Brien
Click Forensics is the center of part four of my Spotlight on Austin series, which highlights creative Austin-based companies who are participating in South By Southwest Interactive (SXSWi). The...
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Got green tech? You could get some free online advertising
This is a pretty clever way to build a list of prospects that happen to specialize in green tech. Jivox, which is an online video advertising service, is running what it's calling the Free4Green...
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Online advertising growth stalls from second quarter to third quarter
The Interactive Advertising Bureau and PriceWaterhouseCoopers said that third quarter online ad revenue was nearly $5.9 billion, up 11 percent from a year ago. Compared to the second quarter,...
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Porn To Run: Online Advertising Gets A Flesh Blocker
Sex sells. As long as you don't go too far. Here is your typical family on the beach. Two boys playing in the sand. Husband and wife looking on. She's got only about about 5 percent of her body...
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Voting With Dollars: Online Ad Spending Only Faces Thin "Scalpel"
Overall ad spending in all types of media may shrink this year and next, as forecasts get revised and reality sets in. But online ad spending will still grow in double digits, eMarketer CEO Geoff...
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