stickiness
1 ResultsDictionary
stickiness
Refers to the continued use of a product or service. If users are enticed to remain on a Web site for long periods, the site is said to be "sticky." However, stickiness in general is a...
Dictionary
Definition: stickiness
Refers to the continued use of a product or service. If users are enticed to remain on a Web site for long periods, the site is said to be "sticky." However, stickiness in general is a fundamental issue in information technology. The longer people use a product or service, the greater their investment and the less likely they will switch to something else. For example, after using an e-mail address for a long time, switching to another service means notifying numerous people. Since there is often no e-mail forwarding, and most people have long forgotten who has their address, users are not inclined to change providers.
After years of programming mainframe applications, enterprises are not always inclined to switch to non-mainframe architectures. The cost, time and problems reprogramming applications detract from other potential hardware savings.
The same goes for software, whether operating systems or applications. Once people are used to a particular way of running the computer, they are loath to change. Procedures are habit forming, and humans easily adapt to routines that feel comfortable even if not entirely satisfactory. See sticky.
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