Throw in this week's release of New York Times writer Nick Bilton's exposé about the establishment of the social network, Hatching Twitter, and it would seem that Twitter's pending debut as a public company on the New York Stock Exchange tomorrow is inescapable.
Most of the articles that seem to be catching fire on both Twitter and elsewhere online revolve around two subjects:
- The fact the company is still not turning a profit (based on its original S-1 filing with the U.S. Securities and Exchange Commission)
- The revelations about the notorious in-fighting among Twitter's four founding fathers
Spinning off the latter, current CEO Dick Costelo appears by most accounts to have been the one who is not only getting Twitter on a path to profit (fingers crossed) -- but possibly the guy who saved Twitter altogether from self-destruction.
And based on a new survey from online jobs community Glassdoor, Twitter employees are supportive of the current leadership too.
Now, these figures need to be taken with a grain of salt given that there are said to be approximately 2,300 employees at Twitter, but only 88 available reviews on Glassdoor's profile page for the micro-blogging service.
That said, the employees who have taken the time to review the current status of their employers appear to be pleased.
For example, Glassdoor asserted that Costelo has a 96 percent approval rating, compared to the average of 68 percent made up by the more than 270,000 companies listed on the site.
Furthermore, approximately 90 percent of Twitter employees who reviewed the company on Glassdoor admitted they were confident in Twitter's business outlook for the next six months, with eight percent thinking it will remain the same and only two percent speculating things could get worse.
With a final share price range rumored to be elevated to $23 to $25 a pop before Thursday's opening bell, it could be reassuring to at least a few analysts and soon-to-be shareholders that there is some hope for Twitter to actually churn out positive sales soon.