Twitter in review 2012: The good, the bad, and the very ugly

Twitter in review 2012: The good, the bad, and the very ugly

Summary: A look back at some of the successes and victories, the bad times and controversies, and the downright ugly failures by Twitter and by its users, during 2012.


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  • Rupert Murdoch joins Twitter: Fire in the hole!

    The bad: Rupert Murdoch: love him or hate him -- granted, many seem to choose the latter over the former -- joined Twitter earlier this year. And, as one might expect, the Twitterverse returned heavy fire after the News Corp. chairman and chief executive after he tweeted some rather insulting remarks about Britain.

    It just so happened earlier that year, Murdoch et al were in hot water with the British government and authorities in light of the ongoing phone hacking scandal, which forced Murdoch to shut down the U.K. tabloid News of the World. He said: "Maybe Brits have too many holidays for broke country," but then swiftly deleted it, leaving it there long enough for Google to catch it in its cache. 

    Still, at least some high-profile celebrities and public figures had a laugh at his expense, and it gave this blogger something to write about, considering the New Year news cycle is typically dead.

  • British PM joins Twitter after calling users "t**ts*

    The bad: And another chap we love, or love to hate, depending where you sit on the political fence. The British Prime Minister David Cameron joined the microblogging service in October to coincide with the Conservative Party conference in Birmingham. Referencing a morning breakfast show broadcast in which he called Twitter users "t**ts," only a few years before, he promised there would not be "too many tweets."

    However, on the bright side, it now makes Cameron the 370th U.K. Member of Parliament to start tweeting, at the time of his joining.  According to Twitter at the time, around 70 percent of the world's governments have a presence on Twitter with at least one government department or elected official.

  • Asus' sexist slur slammed by Twitterverse

    The bad: Asus put a foot in its mouth by tweeting about a rear -- I'm sure there's a pun in there somewhere -- and received heavy criticism from the computer maker's followers, and more.

    The picture uploaded by the hapless Asus Twitter account owner showed a model holding the latest Transformer all-in-one (AIO) machine at a media event. In an attempt to inject a bit of humor in the ordinarily boring stream of tweets from the computer maker, it referenced the model's rear as looking "pretty nice." The tweet was swiftly deleted, an apology followed soon after, and the employee had his tweeting smartphone smashed in front of him.

Topics: Social Enterprise, Apple, Censorship, iOS, Security, Smartphones, Software Development, Olympics 2012

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