Twitter in review 2012: The good, the bad, and the very ugly

Twitter in review 2012: The good, the bad, and the very ugly

Summary: A look back at some of the successes and victories, the bad times and controversies, and the downright ugly failures by Twitter and by its users, during 2012.


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  • British PM joins Twitter after calling users "t**ts*

    The bad: And another chap we love, or love to hate, depending where you sit on the political fence. The British Prime Minister David Cameron joined the microblogging service in October to coincide with the Conservative Party conference in Birmingham. Referencing a morning breakfast show broadcast in which he called Twitter users "t**ts," only a few years before, he promised there would not be "too many tweets."

    However, on the bright side, it now makes Cameron the 370th U.K. Member of Parliament to start tweeting, at the time of his joining.  According to Twitter at the time, around 70 percent of the world's governments have a presence on Twitter with at least one government department or elected official.

  • Asus' sexist slur slammed by Twitterverse

    The bad: Asus put a foot in its mouth by tweeting about a rear -- I'm sure there's a pun in there somewhere -- and received heavy criticism from the computer maker's followers, and more.

    The picture uploaded by the hapless Asus Twitter account owner showed a model holding the latest Transformer all-in-one (AIO) machine at a media event. In an attempt to inject a bit of humor in the ordinarily boring stream of tweets from the computer maker, it referenced the model's rear as looking "pretty nice." The tweet was swiftly deleted, an apology followed soon after, and the employee had his tweeting smartphone smashed in front of him.

  • Journalist suspended from Twitter after NBC criticism

    The bad: Twitter landed itself in hot water after it suspended the account of a British journalist after criticizing the coverage of the Olympic Games.

    Twitter had partnered with U.S. network NBC to create a curated Olympics event page for its users. However, The Independent journalist Guy Adams called the U.S. network "utter b**tards" for delaying the broadcast of the Olympic Games opening ceremony and other events. He then tweeted an NBC executive's email address and found his account swiftly suspended.

    Some had questioned whether Twitter's relationship with NBC over the Olympics coverage had anything to do with it. Twitter remains quiet on the matter, despite the lingering "ethical issues relevant to journalism," Adams later described in a following newspaper column.

Topics: Social Enterprise, Apple, Censorship, iOS, Security, Smartphones, Software Development, Olympics 2012

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