Twitter in review 2012: The good, the bad, and the very ugly

Twitter in review 2012: The good, the bad, and the very ugly

Summary: A look back at some of the successes and victories, the bad times and controversies, and the downright ugly failures by Twitter and by its users, during 2012.

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  • Twitter in 2012: review

    Twitter is one of the most open platforms for free speech on the Web today, and has seen record growth in the past year alone. Since helping to spur on the Arab Spring in 2010-11 and being subject to almost constant legal action, from super-injunctions to record-breaking tweets, the microblogging site has seen some good, some bad, and some ugly things in the six years it has been operational.

    In 2012 alone, we've seen the Curiosity Rover land on Mars, President Obama win a second term, the 2012 London Olympics, but at the same time seen a spattering of changes that have angered developers and third-party content providers, notable love-to-hate characters join the service, and some privacy issues that have implicated large proportions of the service's users.

    Here's 2012 on Twitter in review. 

  • Twitter has 140 million users, 400 million tweets

    The good: Pfffrrshhht sounds the party popper. Twitter turned six this year after co-founder Jack Dorsey's inaugural tweet. In the announcement, the microblogging site said it had 140 million active users per day sending more than 340 million tweets per day. Sure, it's not much compared to Facebook's one billion active monthly users, but for the social network underdog -- it certainly isn't bad.

    A few weeks later, however, Twitter said it hit the 400 million tweets per day milestone, mostly from mobile devices. Describing Twitter's mobile advertising platform as "doing delightfully well" by Twitter chief executive Dick Costolo, he added that the firm is still not considering an initial public offering on the markets any time soon.

  • Curiosity Mars Rover arrives on Mars, tweets it

    The good: After numerous attempts to get to Mars, the Curiosity Rover finally landed on the planet in August. From the surface of the Red Planet, the Rover tweeted: "I'm safely on the surface of Mars." But the expanded tweet was quickly retweeted -- more than 71,000 times in total -- just as it was exploited after it was meme'd after making a sexual innuendo about being "in" the Gale Crater.

    "Way to cheapen the whole experience," said one reply.

Topics: Social Enterprise, Apple, Censorship, iOS, Security, Smartphones, Software Development, Olympics 2012

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