Twitter in review 2012: The good, the bad, and the very ugly

Twitter in review 2012: The good, the bad, and the very ugly

Summary: A look back at some of the successes and victories, the bad times and controversies, and the downright ugly failures by Twitter and by its users, during 2012.


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  • Barack Obama scores second term, most retweeted status ever

    The good: President Barack Obama scores a second term in the White House and in the space of a couple of hours, he smashes two Twitter records, one after the other. With just three words -- "Four more years" -- the President received more than 816,000 retweets in just a couple of days after he won the 2012 U.S. presidential election, after hours earlier smashing the same record with just a few thousand fewer retweets.

    What did it? It was likely that adorable picture of the president hugging his wife, Michelle, which has received worldwide fame. On Facebook, the same picture has close to 4.43 million 'likes'. All in all, with 20 million tweets in total, Election Day became the most tweeted about event in U.S. political history, Twitter said.

  • Marissa Mayer hired as Yahoo CEO, awkwardly announces pregnancy

    The good: In taking most high-powered jobs, one wouldn't want to announce a pregnancy in the same month, let alone the same day. New Yahoo chief executive Marissa Mayer did, though. Within minutes after announcing she had the job, she took to Twitter to announce that she and her husband were expecting a baby boy in the coming months.

    The technology news world buzzed with excitement and let out a collective "squeee!" at the news. After overseeing the development of Google Maps and Google Earth, among others, her move to Yahoo was expected to reinvigorate life back into the ailing former Web giant. Mixed results so far, but not bad all in all.

  • 'Queen' remains at large, popularity soars

    The good: Her Majesty the Queen (of Twitter, that is). While the real Queen doesn't tweet on a regular basis despite having a verified and official account on the microblogging site, her parody doppelganger does on an hour-by-hour basis. The account, which follows news events on a daily basis from the 'perspective' of the Queen with satire and often a mention of "gin o'clock," the anonymous tweeter still rakes in 400 new followers per day, on average.

    Now with close to one million followers and a dairy-format book in all good bookstores, she remains one of the most popular Twitter accounts on the Web and continues 'her' success throughout the year.

Topics: Social Enterprise, Apple, Censorship, iOS, Security, Smartphones, Software Development, Olympics 2012

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