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Olympic breaks records, Twitter smashes some too
The good: The 2012 London Olympics saw record after record, not just on the track but in terms of the sheer number of tweets during the two week event. During the Olympics opening ceremony, not only did we see HM the Queen 'jump' out of a helicopter after her debut dramatic real-life cameo with Daniel Craig as 'James Bond,' the three hour firework spectacular saw 9.66 million mentions of the ceremony.
Twitter began recording the volume of tweets between 8.00 p.m. BST through to the end of the delayed U.S. broadcast, more than three hours later, which in turn stirred controversy in itself. The microblogging firm didn't reveal which tweet or trending topic provoked the highest spike in traffic, Web inventor Tim Berners-Lee's "this is for everyone" tweet was retweeted more than 10,000 times in just a few hours after he was mentioned during the ceremony.