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After winning the 2012 U.S. Presidential Election, Twitter said this Tweet from President Obama's account was viewed approximately 25 million times.
More from Twitter about how it can prove to be engaging during live events, such as the blackout during the 2013 Super Bowl:
Many individuals and organizations choose to break news first on Twitter because of the unique reach and speed of distribution on our platform. These events may be planned, like sporting events and television shows, or unplanned, like natural disasters and political revolutions. Users tweet about these events to entertain, editorialize, or commiserate and, in some cases, as a public service.
Promoted Products make up a big chunk of Twitter's revenue plan. One example of Twitter's pay-for-performance Tweets can be seen in this one from software analytics firm New Relic, which Twitter said used its services to target the B2B audience of developers and IT decision makers through a combination of interest and keyword targeting.
The goal, according to Twitter, was "to drive purchases and installs of its application performance management services."