Twitter's road to an IPO, in pictures

Twitter's road to an IPO, in pictures

Summary: Much like the initial IPO announcement, Twitter defended its $1 billion fundraising goal with some significant Tweets. Let's flip through them.

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  • Advertising is absolutely crucial to defending Twitter's value. Some of its more notable schemes include Promoted Tweets, Promoted Accounts, and most recently, targeted advertising tied to television programming.

  • Do you remember your first Tweet? Well, we all got a look at the first Tweet from anyone in Twitter's S-1 filing, courtesy of co-founder Jack Dorsey. He didn't even use up all of the 140-character spaces at his disposal.

    (He also appeared to be a fan of that Web 2.0/3.0 trend of dropping the vowels. Let's all rejoice that they kept those in the official moniker after all.)

  • Another use case touted by Twitter: an emergency response tool by government officials and relief organizations, as demonstrated by this Tweet sent by New York City mayor Michael Bloomberg during Hurricane Sandy in November 2012.

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Topics: Tech Industry, Apps, Start-Ups, SMBs, Social Enterprise

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